Ep#458 Kevin Lavelle: Behind the Scenes: Building a Brand That Helps Families Rest Easy

The Growth and Scaling Podcast with Todd Westra

Full episode details here: https://links.growthandscaling.com/458

Welcome back to The Growth and Scaling Podcast!

What if you could reclaim a billion hours of sleep? Kevin Lavelle, a father, husband, and two-time founder, made that possible with Harbor’s world-leading baby monitor and Remote Night Nanny service. He also revolutionized menswear with Mizzen+Main, the first performance fabric dress shirt, which generated nine-figure revenue.

In this episode, Kevin shares how he transformed baby monitors with smart features like cloud integration and affordable sleep support. He also reveals lessons from growing Mizzen+Main, including building athlete partnerships, leveraging podcast sponsorships, and the power of customer feedback.

Kevin opens up about early challenges at Mizzen+Main, including uncertain sales and breaking into wholesale markets. By focusing on value and listening to customers, Kevin turned rejection into success. Tune in to Behind the Scenes: Building a Brand That Helps Families Rest Easy for more!

Ways to connect with Kevin Lavelle:

🔗 Website: https://www.harbor.co/

🔗 Company Twitter: https://twitter.com/harborsleep

🔗 Company Facebook: https://facebook.com/harborsleep

🔗 Company Instagram: https://instagram.com/harborsleep

🔗 Personal LinkedIn: https://www.linkedin.com/in/kevinlavelle/

🔗 Company LinkedIn: https://www.linkedin.com/company/harborsleep/

What’s in this episode:

01:11 Who is our guest for today and what is his background

02:30 How has his new product impacted families

03:45 How is his baby monitor solving sleep issues

06:10 What is the second innovation his company offers

07:20 captainscouncil.com

10:16 What clicked for him during his first business’s growth

11:03 How did he achieve leverage through target markets and marketing

14:22 What advice has shaped his approach to distribution

16:02 How did he solve challenges for boutique operators

20:40 What surprises has he faced in partnerships

21:56 What is his approach to different buyer personas

23:16 How does he evaluate if a store aligns with his brand

24:46 What steps did he take to build customer insights

25:42 Why is talking to actual customers crucial for him

28:20 How does he recommend gathering customer data

28:33 What practical steps can he suggest for customer research

30:55 What resources does he offer to help families

👉 I highly suggest you watch this entire exchange between Kevin Lavelle and Todd Westra.

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