How to Start Selling on Facebook Marketplace


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In this episode of the Ecwid Ecommerce Show, hosts Jesse and Rich bring you some fantastic news: you can now connect your online store to Facebook Marketplace!

What Is Facebook Marketplace?

Facebook Marketplace is Facebook’s selling platform. Customers can either buy products for sale in their area or items available for shipping.

Getting in front of your potential customers when they're in the mindset of buying something gives you a greater chance of selling your products.

Why You Should Sell On Marketplaces

Marketplaces like eBay, Amazon, Etsy, and Facebook Marketplace are great at bringing traffic to your online store which is difficult when you’re just starting out.

Benefits of Selling on Facebook Marketplace with Ecwid

Now that you can connect your online store to Facebook Marketplace, you don’t need to create and update listings on Marketplace manually. Products and orders from your online store will appear on Facebook Marketplace automatically.

If you sell on eBay, Etsy, or Amazon, they will bring you traffic. However, they also charge you a fee. Since using Facebook Marketplace is free, you get the upside of increased website traffic without any additional fee.

How to Start Selling on Facebook Marketplace

Facebook has now connected the Marketplace with the Facebook Shops functionality. With Facebook Shop, you can add a Shop tab to your business page and create shoppable posts on Facebook and Instagram.

Getting started on Facebook Marketplace is quite simple, especially when you can connect to it through your ecommerce platform.

You first need to connect your Ecwid store to Facebook using these instructions:

(If you haven’t signed up with Ecwid yet, you can do that here:

Then, enable selling on Facebook Marketplace in the Commerce Manager on Facebook by following these instructions:

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