What Is A Productized Service Business

The Design Startup Show

Hey, design starters, what is a productized service? Exactly. So in short, it's a way to scale your finance or consulting business. It's great for design businesses and firstly, the stock is a start right to scale. And what we're scaling scaling is not to. Make it make yourself look great or nothing vain for four, four, one.

It is really to make life easier for both yourself and your clients and people who want to work in such an environment. And some people call productized service, a service product, and business, and some also used to turn them down for you. So in a conventional and customized service business, you offer solutions based on your customer's very individual needs.

And each time you may not know what they need, and most of your processes are different from customer to customer, but in a productized or service product business, instead of coming up with services to suit your customers, you predefine what you have to offer your pricing. And time to deliver it. So it's a great way to scale your service business because more of your service could be sold with less work time.

So for example, in a productize graphic design business, You may provide only infographics design services, not logo, not web, not character designs. You know how to do a logo, you know how to do web design. You may know all that, but in this business that you've created this package, it's only infographics.

Right. So in my case, I used to do everything from brand strategy illustrations to designing magazine pages. But when it comes to technical execution, I can do all of that because I have the skills, right. And I know how to use the design software and Adobe. So as a designer, I can create many things for many clients.

But the problem was, if I get it, if I'm going to do that, there are a lot of processes that I need to create for client a and then another one for client B to too many things are going on at one time. But instead of offering one off services, I offer a set of simple graphic design service, which will not include brand strategy, no animation, no complex illustrations.

Right. So here are steps that you can take when you have any comes to productizing your service. Step one, you predefined your services and fixed pricing. So you there's no wait and see there's no other approach or living from project to project without knowing what expertise is required. Right. Because you don't know what the customer's going to ask from.

You. Instead you're offering the clients that lunch set menu, whether it be getting things like a set of items, a bowl of soup, a plate of cheese, macaroni, and creme Bruni. So they know what they're getting and they know the exact price for the set, right? For this lunch set, nothing more, nothing less. So assets, the service provider at the backend.

I know exactly the ingredients required to cook and serve lunch. I w I wouldn't have to think on the fly and wonder, Oh, what is this customer going to eat today? Is it lamb chop? Or is it macaroni? Right? This is too random. And it's random for you is random for the customer. That's not, that's not good.

Right? So step two, once you know what you're selling and the cost, you hire the right experts, right. Because I know what kind of expertise I need to look for in a chef to cook lunch. It's good enough. If this chef can cook, wasn't a menu because these are the only thing we offer now. So if you are offering macaroni, you don't have to get a chef who needs to know how to cook chicken rice, which is easier for you to look for such a chef as well, because you have to understand there's so much time in a day.

So many customers, one chef can handle. So say you set your work hours to nine hours a day. If one chef needs one hour to cook one set lunch, that means one chef can cook for eight people a day. So in that case, if you have eight customers, you know, you have to hire one chef. If you're going to have 16 customers, you hire two chefs.

So it can skill because you don't have to hire another of you where there isn't such a thing. There is only just you. And if it's just you, you're going to. Cut off your customers and say, okay, I can only take eight. I can only take five no more than that. And you are limiting your potential to earn right and step tree.

You can sell them repeat. So what the Caucasian standard set of food or standard set of design services to get ready and prepare everyday, you are able to tag you offer with a standard price. So customers will know what they are getting and what they have to pay. So right now you're able to solve a recurring problem for customers and in exchange, they will pay you on a recurring or subscription basis.

So in this way, you can sell as many times as you want without burning yourself out and you can help to increase your income at the same time on a recurring basis. So I'm sure you can tell after all these, that a prototype service is definitely simple. And it's simpler than one of work and best of all, it can work for anyone.

So you don't have to own a company now to do this, but if you have a company you can take some time a day to design your own productized package. Right. So let's say you are a solo freelancer and you don't wish to hire and manage people. That's fine. You can package some of the expertise you use the APA, maybe put it into a, do it yourself kit, and then you sell this, do it yourself, kit to clients.

You can sell as many of these kids as you want. It's a product already. You can do that too, if people want to hire. Yeah. And in my case for myself, I would want to hire because I want to help as many people as possible. So I am growing a team of designers who can churn out regular design work for our customers.

So, if you wish to be an entrepreneur and building up a company, it's always easier to have people to leverage and work on product offerings rather than doing customized projects. So once you take off with one productized service, you can use that same model to apply to other types of citizens. The sky is the limit, right?