Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Innehåll tillhandahållet av BombBomb. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av BombBomb eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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251. Investing in Brand, Affinity, and Owned Media w/ Anthony Kennada
MP3•Episod hem
Manage episode 362807475 series 3253424
Innehåll tillhandahållet av BombBomb. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av BombBomb eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact.
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
More information about Anthony Kennada and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
- What are some of the main changes over the past 15 years in sales and marketing?
- How do you break through the increasing noise by building emotive experiences?
- In what ways should more companies behave like media companies?
- What are the differences between audiences, communities, and customers, and where do intersections exist?
- How do you navigate modern challenges like social media algorithms while staying aligned with business goals?
More information about Anthony Kennada and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/akennada/
- Company Website: https://www.audienceplus.com/
- Other Relevant Links: Nick Mehta on LinkedIn; American Airlines; La Grande Orange
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 episoder
MP3•Episod hem
Manage episode 362807475 series 3253424
Innehåll tillhandahållet av BombBomb. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av BombBomb eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact.
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
More information about Anthony Kennada and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
- What are some of the main changes over the past 15 years in sales and marketing?
- How do you break through the increasing noise by building emotive experiences?
- In what ways should more companies behave like media companies?
- What are the differences between audiences, communities, and customers, and where do intersections exist?
- How do you navigate modern challenges like social media algorithms while staying aligned with business goals?
More information about Anthony Kennada and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/akennada/
- Company Website: https://www.audienceplus.com/
- Other Relevant Links: Nick Mehta on LinkedIn; American Airlines; La Grande Orange
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 episoder
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