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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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243. Community: The Last Great Marketing Strategy w/ Mark Shaefer
Manage episode 356553763 series 3253424
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When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control the narrative? What will become of the unknown?On this episode, we’re joined by Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker. In his recent book, Belonging to the Brand, Mark breaks past these unfounded fears to explain why community is the last great marketing strategy. Hear our conversation with Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker:
More information about Melissa Gratias and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5718631/advertisement
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- Why community is the last great marketing strategy
- Why so many people struggle with building communities
- How to establish resonance and connection with an audience
- Why purpose matters in an organization
- Where to build a meaningful community
More information about Melissa Gratias and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/markwschaefer/
- Company Website: BusinessesGrow.com
- Other Relevant Links: Belonging to the Brand (New Book)
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5718631/advertisement
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