Manage episode 311807631 series 3187941
This week I want to tell you about the importance of personal branding and how you can use it to win business. People often hear the term "personal brand" and it turns them off or they think its something complicated. It doesn't have to be. It's basically showing up as yourself in your company and using your true personality in your marketing.
So how will this win you business?
Because people want to do business with people, not just a faceless company. They'll get to know the real you, your interests, and they'll remember you. If you're open, honest and genuine about who you are, you'll build rapport far more quickly with like minded people. And those are just the kind of customers we all want.
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