E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich

Techie Talkie

Innehåll tillhandahållet av Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

4+ y ago 33:48

MP3•Episod hem

(Episode Language: Hebrew)

Hello friends,

So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.

The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.

In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.

Warning - You may be exposed to technologies that you previously thought only security forces could access.

Enjoy!

Episode Notes:

1. Techtarget.com

2. Influ2.com

3. Everspring.com

4. Metadata.io

29 episoder

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli