The Four-Phase Framework for Impactful Content Distribution (Bonus EP36)

Small Business Sweet Spot

The best social sharing snippet from Justin in this interview… “Yes, because the number of people who fill out a contact form is very small compared to the number of people who come to your website. And. If you push too fast for the end goal, you miss the opportunity to create relationships, get someone to just sign up for a newsletter, download and learn one thing.

In this episode, I’m joined by Justin Simon, creator of the Distribution First framework, to explore how you can turn your content creation efforts into a powerful distribution strategy. We discuss why hitting “publish” is just the start, the importance of redistributing and repurposing your content, and why simplifying your approach is the key to success. Justin breaks down his four-phase framework—Foundations, Execution, Optimization, and Maximization—and shares actionable advice to help you build a consistent, effective content distribution system. Whether you’re a small business owner, marketer, or creator, this episode will help you generate the full potential of your content.

Timestamps
2:30 – The myth of “just putting content out there”
5:45 – Why relying on SEO alone isn’t enough to get your content seen
8:15 – Understanding the 80/20 rule for content performance
10:40 – The importance of repeating and repurposing your key messages
13:25 – Overview of the Distribution First framework
14:10 – Phase 1: Foundations – Creating core messages, POVs, and channel focus
18:00 – Phase 2: Execution – Auditing and repurposing your existing content
20:45 – Phase 3: Optimization – Fine-tuning what works
23:10 – Phase 4: Maximization – Scaling your content distribution efforts
26:30 – Simplifying your approach with a content floor
30:50 – Choosing a core content type that aligns with your business goals
34:10 – The importance of starting small and staying consistent
37:20 – How Justin uses his framework in his own business
41:30 – The role of community and collaboration in distribution
43:10 – Justin’s suggested takeaway… Make distribution a non-negotiable

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

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