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Innehåll tillhandahållet av Lisa Johnson. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lisa Johnson eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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160 The Transition From Expert to Thought Leader with Jenna Farmer

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Manage episode 425272199 series 2953118
Innehåll tillhandahållet av Lisa Johnson. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lisa Johnson eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today’s guest, Jenna Farmer did by accident while sharing her personal experience with Chron’s disease online.

Jenna talks about how her journey as a health influencer began, as well as how this evolved

What You’ll Learn In This Episode

- The key differences between an expert and a thought leader and how to differentiate yourself.

- How to leverage PR as you transition from expert to thought leader, and how to avoid some of the common pitfalls when doing so.

- The importance of sharing your original thoughts and your values in order to build a strong relationship with your audience.

Resources:

- Find Jenna on Instagram @jennafarmerpr or on her website jennafarmerpr.co.uk. Jenna also has a Facebook group, to help you promote your business. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

  continue reading

171 episoder

Artwork
iconDela
 
Manage episode 425272199 series 2953118
Innehåll tillhandahållet av Lisa Johnson. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lisa Johnson eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today’s guest, Jenna Farmer did by accident while sharing her personal experience with Chron’s disease online.

Jenna talks about how her journey as a health influencer began, as well as how this evolved

What You’ll Learn In This Episode

- The key differences between an expert and a thought leader and how to differentiate yourself.

- How to leverage PR as you transition from expert to thought leader, and how to avoid some of the common pitfalls when doing so.

- The importance of sharing your original thoughts and your values in order to build a strong relationship with your audience.

Resources:

- Find Jenna on Instagram @jennafarmerpr or on her website jennafarmerpr.co.uk. Jenna also has a Facebook group, to help you promote your business. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

  continue reading

171 episoder

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