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Episode 012: Legends Create Categories with Christopher Lochhead
Manage episode 289615243 series 2831229
Innehåll tillhandahållet av Sean Douglas and Anthony Franck, Sean Douglas, and Anthony Franck. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Sean Douglas and Anthony Franck, Sean Douglas, and Anthony Franck eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, Christopher Lochhead stops by to talk "Category Design" and how Podcasters and Entrepreneurs can become different.
Christopher is a #1 Apple Business Podcaster, #1 Amazon Marketing author, and a “Godfather of Category Design”. Lochhead has been an advisor to over 50 venture-backed startups, is a venture capital limited partner and a former three-time Silicon Valley public company CMO (Vantive, Scient, Mercury Interactive), and entrepreneur. Learn more about Christopher Lochhead at https://lochhead.com/ Buy the book that will radically change your life: Play Bigger44 episoder
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