30. Sales Tips: How to sell without being "Salesy"

Sales & Business Growth for Busy Women | Sales Skills, Marketing Strategy, Lead Generation, Time Management for Women in Business

30. 6 Tips on Selling without feeling “Salesy”

Hello and welcome back to Sales & Business Strategy for Women Podcast. This is the place for female entrepreneurs to learn and implement sales skills, business growth strategies, and figure out how to better manage your time!.

I’m Lindsay Fletcher, your host for Sales & Business Strategy for Women. Thank you for joining me for another episode THIRTY. If you haven’t already, be sure to hit the “follow” button on your podcast app so that you don’t miss anything!

Today we are going to talk about selling without feeling “salesy”. We’ve all experienced it…being pressured to buy something, or feeling like you are letting someone down because their product doesn’t fit your needs or wants. That’s when the “ick factor” shows up in sales.

It is human nature to want to be liked and accepted…and that applies to both sides of the sales transaction. Buyers don’t want to disappoint or offend you and you don’t want to use high pressure sales tactics to get someone to buy because it feels pretty terrible.

Trying to avoid being “salesy” is something we should all do and what the vast majority of us want, right?!? I believe in selling with integrity - being kind, helpful and respectful…just like I tell my kids: “Kind. Helpful. Respectful.” when they go to a friend’s house.

So how do we keep that from happening? Here are 6 tips to avoid being “salesy”:

1. Ask yourself about your product - do you believe in what you are selling? Is there evidence that your product or service does what you say it will do? If there is a disconnect in what we have to sell versus how it performs, that can cause you to feel icky and like you are taking advantage of people. Believing in what you are selling is a big deal.
2. Qualify your leads. Know your ideal client or customer. Their problems, needs, wants, and wishes - will keep you from wasting your time or your prospect’s or customer’s time. So, Who is your ideal customer? What problems do they have? What price range can they afford? Where do they shop? What level of service do they expect? What are their needs and wants? What is on their wishlist?
3. Listen more often. If you are an OG listener of this podcast, you probably know what I’m going to say. A&L - Ask questions and then listen. Ask and listen. So, what do you need to know about your person to make sure they need or want what you are selling? Can you identify or start to identify their buying style so you can start to develop how to ask better questions and how to present information. Ask open ended questions and then shut your mouth. Let them talk. Then ask clarifying questions on anything you aren’t 100% on.
4. Build credibility for yourself and your offer by showing social proof. Talk about outcomes others have experiences, share reviews, discuss how you’ve supported those successes.
5. Sell with integrity and be of service. Don’t oversell or promise something you can’t deliver. Be truthful. Be helpful. Be respectful. Your reputation is on the line, so make sure you are giving to give and not giving so you can take. Serve your customers. Remember that they are spending their hard earned money with you. Deliver an excellent product or service.
6. Don’t bash your competition. There is enough room in the market for all of us and every one of us is in a different part of our journey. We don’t need to compare ours to theirs. Know their product or service the best that you can, so that you know what they do well and what they don’t do well. And know where your offer shines and where it lacks. You can compare and contrast but don’t bash their product.

Trying to avoid being “salesy” is something we should all do and what the vast majority of us want, right?!? I believe in selling with integrity - being kind, helpful and respectful…just like I tell my kids: “Kind. Helpful. Respectful.” when they go to a friend’s house.

I hope these tips are helpful to you as you grow and improve your sales skills.

Thank you again for joining me for this episode of Sales & Business Strategy for Women! Please follow this show where you listen to podcasts so you don’t miss an episode!

XO,

Lindsay Fletcher

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