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Agency Leadership: Large Agencies and How Media Buying Has Changed
Manage episode 449773853 series 3546984
Innehåll tillhandahållet av CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Yousaf reflects on a podcast episode about the shift away from traditional ad agencies as digital ad buying becomes more accessible for companies, especially on platforms like Google and Meta. Historically, ad agencies played a key role in navigating complex TV ad buys, but today’s PPC (pay-per-click) advertising allows even major brands to handle media in-house, reducing the need for agencies.
Yousaf highlights how digital platforms, from YouTube to podcasts, are increasingly influential, especially for younger audiences who bypass TV. This shift is also evident in political media, where digital channels offer diverse perspectives not always reflected in traditional broadcast media. Yousaf suggests that as audiences shift, digital platforms may need greater representation in political reporting, hinting at the broader evolution of the media landscape.
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