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Innehåll tillhandahållet av Paul Zimnisky. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Paul Zimnisky eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Guest: Sally Morrison

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Manage episode 258803977 series 2653235
Innehåll tillhandahållet av Paul Zimnisky. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Paul Zimnisky eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.

Hosted by: Paul Zimnisky

Guest: Sally Morrison

Guest plug: www.lightboxjewelry.com

More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.

  continue reading

60 episoder

Artwork
iconDela
 
Manage episode 258803977 series 2653235
Innehåll tillhandahållet av Paul Zimnisky. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Paul Zimnisky eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.

Hosted by: Paul Zimnisky

Guest: Sally Morrison

Guest plug: www.lightboxjewelry.com

More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.

  continue reading

60 episoder

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