92 - How I Built A $15k/Month Shopify Store (Selling DOG Supplements!) With Mike Myler Nikonomics

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92 - How I Built a $15k/Month Shopify Store (Selling DOG Supplements!) with Mike Myler

4M ago 34:05

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Join me, Nik (https://x.com/CoFoundersNik), as I talk with Mike Myler, who built an e-commerce store (https://wildbiome.dog/) focused on helping dogs with leaky gut syndrome. Mike describes how he went from experimenting with products during COVID-19 lockdown to launching a unique subscription model that tackles gut health for pets.

We talk about the real challenges of selling pet health products online, why data-driven nutrition can make a huge difference for pets, and how Mike uses Facebook ads, TikTok, and email to grow his business.

Questions this Episode Answers:

How did Mike get started in the dog supplement business?
What makes Mike's business model unique?
What are the key products and pricing strategy?
What marketing channels are driving customer acquisition?
What are the current challenges and opportunities for growth?
What advice would Mike give to aspiring entrepreneurs?

Enjoy the conversation!
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This week we covered:
00:00 Highlights_Introduction to Dog Nutrition and Leaky Gut
02:56 The E-commerce Model and Subscription Service
06:13 The Business Journey and Market Insights
09:06 Challenges and Growth Strategies
11:54 Customer Engagement and Retention
14:49 Leveraging Technology and AI in Pet Care
18:13 Marketing Strategies and Customer Acquisition
21:08 Personal Reflections and Advice for Entrepreneurs