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Alex Berger: “Branding is What People Say About You When You’re not in the Room”
Manage episode 406409451 series 3521512
Innehåll tillhandahållet av long talks with big talents in music, film and writing. and Long talks with big talents in music. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av long talks with big talents in music, film and writing. and Long talks with big talents in music eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
I speak with Alex Berger, Founder and Creative Director of Nashville-based creative agency Weird Candy. He's shepherded the visual translation of artists like The Critical and Yot Club as well as tastemaker labels like War Buddha and 3 Sirens. We kick off this conversation with Alex offering a impromptu brand appraisal of... me. And with that we jump into a discussion of why artists have such a hard time tackling the necessity of articulating their particular flavor in a succinct and relatable way. I’m not gonna say this turned into a therapy session, but Alex did help me reframe this piece of the artist game in a way that was both empowering and actionable.
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