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Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative
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With the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses in the industry and drops some golden slides for you to download too
What you will learn in this episode:
- The shift and focus of E-Commerce strategies
- How your SME can utilise experience led e-commerce
- How to assess your business’ differentiation and value in the market
- How to communicate with different customers on your platform
- Current innovations in the E-Commerce industry
- Advanced tactics with consumer personalisation
- The dos and don'ts of your direct mail marketing strategy
- The impacts of “abandon cart” on your website
- Tips on increasing your business’ conversion rates
- How to use video across your platforms
- The importance of SaaS platforms and how to choose one for your business
- Marketing tools that can help your SME
- A forecast on the future of E-commerce
Resources mentioned:
- Andy’s tips for ecommerce success slide deck
- Google trends
- Google keyword planner
- Klaviyo
- Dot Digital
- MailChimp
- Amazon Australia’s 1500% growth
- Zoltan from Citizen Wolf
- Oxford Suits
- Carla Zambatti
- Mahabis
Book Recommendations:
- Design Thinking by Thomas Lockwood
- Start With Why by Simon Sinek
What business would you build on Mars?
Anybody who knows me knows the answer to this question already. I would definitely start at the martian brewery. I think that'd be kinda cool. I'm kind of a craft beer nut. I've got a brewery in my backyard with nine taps. I think some martian hops and some martian barley. You're just set after a two year trip. I think I'd be wanting to sit back with a nice cold beer.
You can reach Andy here on:
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