Building Trust in Marketplace Communities with Polly Applegate

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Elle Tucker is joined by Polly Applegate, ex Head of Community at Depop and now an adviser for early stage tech startups. Polly tells Elle about her journey, via Apple, into the world of marketplace communities and the importance of trust when a marketplace - and its community - scales. She talks about the challenges faced by rapidly growing marketplaces, why trust and safety is often overlooked, and the pitfalls of not having a ‘belt and braces’ approach in place. In this lively conversation, Polly also shares her thoughts on how trust and safety can create a positive customer experience: the foundation for growth.

62 episoder