Tune into your Turbulence with Monique Maley, President of Articulate Persuasion - EP 118

Lion's Share Marketing Podcast

Tune into your Turbulence with Monique Maley, President of Articulate Persuasion In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of doubling down on connected TV opportunities and expect to see an influx of DTC brands allocating marketing dollars to. Then Tyler is joined by our featured guest, Monique Maley, to discuss navigating turbulence in your communication as a marketer as well as building confidence within your team. In our discussion with Monique, the President of Articulate Persuasion, she shares how her unique history and training as an actress have helped her understand the power of connection with an audience. It’s all about messaging. Who are you trying to connect with? The connection amongst internal teams is just as important as brands connecting to their audience. Monique states the value of mindful communication as a leader and emphasizes the many benefits of authentic confidence and how to achieve it. Monique’s key takeaway encourages marketing leaders to focus on their blind spots in their current roles. After identifying what's in your blind spot, you'll have the clarity to take the next step in achieving your goals. Join Tyler, Jon, and Monique to gain insight on navigating the turbulence in your life and career, and learn how you can take the next steps in achieving your goals through better communication and building authentic confidence. Timestamps 00:00 - Introduction 01:05 - In the News: NBC Partners with Yahoo for DSP Ads 06:30 - Featured Guest: Monique Maley 07:15 - Monique’s Acting History 09:13 - Discussion of Turbulence 12:20 - Identifying Turbulence and Addressing It 16:05 - Being Understood as a Marketing Leader 18:10 - Internal and External Confidence 21:38 - Developing Authentic Confidence 23:58 - Writing as a Marketer 30:23 - Monique’s Key Takeaway 32:47 - Outro

Featured Guests | Monique Maley

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What's In the News

NBC Universal’s Peacock CTV inventory via Yahoo DSP

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help?

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Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes