Why Bed Threads Was An Instant Sell Out

Lady Startup Stories

Genevieve Rosen-Biller always wanted to be a journalist. She worked for over ten years in the industry before taking the leap and co-founding a business. So what changed?

Well, In 2014 Gen and her husband Alan stumbled upon a gap in the market, linen bedding at an affordable price point. Gen utilised her skills in digital media to market Bed Threads in a way that was unique to her style - clean, aspirational and minimal.

And through the powers of social media, a distinctive marketing strategy and an email list Bed Threads was an instant sell-out.

Today Bed Threads is more than just sheets, it's a community with over 300K followers on Instagram and growing. Their unique brand is a combination of lifestyle, interiors and wellness. So how did Bed Threads disrupt an already saturated market? And what is Gen's advice to other Lady Startups wanting to cultivate a community?

Genevieve joins Georgia Love...

LINKS

You can follow Bed Thread's journey on Instagram or online at bedthreads.com.au

CREDITS

Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear

Guest: Genevieve Rosen-Biller

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff

Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/

Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/

Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/

Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/

Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [e-mail]

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.