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Prescribed Tweets and the Chamber of Employee Engagement – Episode 117
Arkiverad serie ("Inaktivt flöde" status)
When? This feed was archived on August 02, 2022 00:09 (). Last successful fetch was on April 07, 2020 16:24 ()
Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 158404766 series 127469
In a throwback episode to our social media origins, your Geek Whisperers take on one of our origin stories: the prescribed tweet.
Prescribed tweets are a method of sharing prewritten content that a colleague (most often marketing) requests you send (most often verbatim).
Cons:
- Duplicate tweets on the same hashtag looks inauthentic
- Harms your own brand if you use it
- Minimal effort to add your own edits to it
- You have to offer your own reaction or you harm it
- Maximizing number of tweets is wasteful
Pros:
- Prescription is bad, reframe it as suggested tweets
- Help those less native to the social media platform
- Help those without the time to consume it all (see Don’t Make Me Think)
- Great method of internal notification
Recommendations:
- Share links internally like you share externally
- Help people know how to share it through frameworks, not prescription
- Keep the formatting simple when you share
- Prevent copy/paste-able tweets to avoid bad behavior
- TL;DR – give people training wheels to improve
- Consistent sharing is incredibly effective – get people hooked
If you’re thinking about social influence, revisit these two episodes of the past:
- Podcast 7: Corporate Social Media – You Would Not Survive without Humans
- Podcast 8 – Twitter: You Have To Be Willing To Give More Than Get Back
And if you’re looking for a template, I shared a model used in my past life here: Podcast 2 Addendum: Social Media Activation Kits.
May your internets remain authentic and your ideas become viral.
50 episoder
Arkiverad serie ("Inaktivt flöde" status)
When? This feed was archived on August 02, 2022 00:09 (). Last successful fetch was on April 07, 2020 16:24 ()
Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 158404766 series 127469
In a throwback episode to our social media origins, your Geek Whisperers take on one of our origin stories: the prescribed tweet.
Prescribed tweets are a method of sharing prewritten content that a colleague (most often marketing) requests you send (most often verbatim).
Cons:
- Duplicate tweets on the same hashtag looks inauthentic
- Harms your own brand if you use it
- Minimal effort to add your own edits to it
- You have to offer your own reaction or you harm it
- Maximizing number of tweets is wasteful
Pros:
- Prescription is bad, reframe it as suggested tweets
- Help those less native to the social media platform
- Help those without the time to consume it all (see Don’t Make Me Think)
- Great method of internal notification
Recommendations:
- Share links internally like you share externally
- Help people know how to share it through frameworks, not prescription
- Keep the formatting simple when you share
- Prevent copy/paste-able tweets to avoid bad behavior
- TL;DR – give people training wheels to improve
- Consistent sharing is incredibly effective – get people hooked
If you’re thinking about social influence, revisit these two episodes of the past:
- Podcast 7: Corporate Social Media – You Would Not Survive without Humans
- Podcast 8 – Twitter: You Have To Be Willing To Give More Than Get Back
And if you’re looking for a template, I shared a model used in my past life here: Podcast 2 Addendum: Social Media Activation Kits.
May your internets remain authentic and your ideas become viral.
50 episoder
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