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Can hostile marketing work for your brand on social? Episode 51
Arkiverad serie ("Inaktivt flöde" status)
When? This feed was archived on August 02, 2022 00:09 (). Last successful fetch was on April 07, 2020 16:24 ()
Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 124020163 series 127469
Do you have to be nice on social media? This week we talk with Joe Onisick, technical marketing engineer at Cisco, infamous for his acerbic demeanor on Twitter. He’s a cocky bastard who backs up his bluster with technical know-how.
We talked about:
- Authentic marketing voice
- Yes, And… as a rule of improv
- Different: Escaping the Competitive Herd by Youngme Moon
- Hostile Brand Strategy
- Volkswagen’s “Think Small” ads from the 60’s
- You have to back a strong voice with authenticity and truth
- John tells the story of changing his mind because Joe rebutted somebody so strongly
- “The worst thing that can happen to me from what I say on Twitter is I get fired.”
- ‘Ashamed’: Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet
- Being positive about partner technologies; silence as a negative signal. Companies must back up their employees when they’re within the guidelines
- Edelman Trust Barometer
- Arrogance vs Confidence
- DefineTheCloud.net
- @jonisick
50 episoder
Arkiverad serie ("Inaktivt flöde" status)
When? This feed was archived on August 02, 2022 00:09 (). Last successful fetch was on April 07, 2020 16:24 ()
Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 124020163 series 127469
Do you have to be nice on social media? This week we talk with Joe Onisick, technical marketing engineer at Cisco, infamous for his acerbic demeanor on Twitter. He’s a cocky bastard who backs up his bluster with technical know-how.
We talked about:
- Authentic marketing voice
- Yes, And… as a rule of improv
- Different: Escaping the Competitive Herd by Youngme Moon
- Hostile Brand Strategy
- Volkswagen’s “Think Small” ads from the 60’s
- You have to back a strong voice with authenticity and truth
- John tells the story of changing his mind because Joe rebutted somebody so strongly
- “The worst thing that can happen to me from what I say on Twitter is I get fired.”
- ‘Ashamed’: Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet
- Being positive about partner technologies; silence as a negative signal. Companies must back up their employees when they’re within the guidelines
- Edelman Trust Barometer
- Arrogance vs Confidence
- DefineTheCloud.net
- @jonisick
50 episoder
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