HIBT Lab! UNLESS Collective: Eric Liedtke How I Built This With Guy Raz podcast

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Innehåll tillhandahållet av Guy Raz | Wondery. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Guy Raz | Wondery eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

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HIBT Lab! UNLESS Collective: Eric Liedtke

2y ago 28:10

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Innehåll tillhandahållet av Guy Raz | Wondery. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Guy Raz | Wondery eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024.

This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

… continue reading

635 episoder

#Parenting #Lifestyle #Kids And Families #Business #I Built #NPR

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HIBT Lab! UNLESS Collective: Eric Liedtke

How I Built This with Guy Raz

411 subscribers

published 2y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Guy Raz | Wondery. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Guy Raz | Wondery eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024.

This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

… continue reading

635 episoder

#Parenting #Lifestyle #Kids And Families #Business #I Built #NPR

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