How Niche Content can get You More Sponsors with Alexis Grant

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How good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder, and CEO of They Got Acquired, understand the importance of both of these things. She has launched not one, not two, but 3 content businesses — successfully selling her previous ones. Today she’s here to share her insight on why she started They Got Acquired, doing research to produce good content, and how sponsorship is playing a bigger role than she expected.

Top Takeaways:
  • They Got Acquired has a very specific niche in mind: businesses that have sold for between $100,000 and $50M. All of their content is focused on telling those stories and helping similarly positioned businesses.
  • They are using their podcast of the same name to build trust and grow their audience. Allowing people to hear them forges a better connection and gives the business more identity
  • Sponsorship has played a bigger than expected role! They are increasing the output of their newsletter and will monetize their podcast for season 2. Lexi’s advice: ask for too much at first. You can always come down if they say no.
Show Notes:

Sponsored by: Tailor Brands | Nexcess | TextExpander

305 episoder