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Choice Hacking - Behaviour Science Applied to Consumer Experiences / Marketing - Interview with Jennifer Clinehens
Manage episode 297503601 series 2950103
Innehåll tillhandahållet av Jesse McDougall. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jesse McDougall eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Jennifer Clinehens walks us through the fascinating world of applying Behavioural Science as it applies to brand marketing and customer experiences, including the "peak-end rule", "the ikea effect", "choice overload" and more... Jennifer brings a wealth of brand management experience as a senior Customer Experience Strategy Director at London's Hava CX Helia marketing agency, bringing to light brands' challenges with CX as shares her tricks to navigate these successfully.
Jennifer's business Choice Hacking can be found at choicehacking.com, on twitter @choicehacking, on LinkedIn at https://www.linkedin.com/company/choice-hacking/
Jennifer is the author of 5 books, which you can find at https://www.amazon.com/Jennifer-Clinehens/e/B07MF9JTQM%3Fref=dbs_a_mng_rwt_scns_share
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