387: Why You Should Sell Less and Build an Undeniable Offer with Author and Entrepreneur Alex Hormozi


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Get ready for a crash course in bootstrapped sales, investing, and crafting an undeniable offer.

Alex Hormozi sold everything and left a consulting job to work in the fitness industry—that’s when his love of business began.

Alex now has a portfolio of 7 businesses valued at $85 million a year, including acquisition.com, which helps service-based businesses scale and multiply profits. In his new book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, Alex shares his lessons on crafting an offer to scale a business.

In this episode, Nathan and Alex discuss:

  • Alex’s goal to become a billionaire in 10 years
  • How he went from losing money in his business to making $36 for every $1 spent
  • Why he and his partner are giving away everything once they die
  • His tiny market, big money process of finding niche markets
  • Why you should sell less than your ability to sell
  • Why rushing is the biggest mistake by young entrepreneurs
  • And much more entrepreneurial advice...

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