FIR 142: AI Signal - The Fastest Route To Gold

Financial Investing Radio

In this episode, we take a look at how to get AI signal on your business.

Hi Everybody, welcome to another episode of ClickAI Radio. So you are busy running your business, right? And of course, you often wonder, is there any way for me to work smarter, not just harder? Well, years ago, and one of my startups I was working 100 hour workweeks absolutely crazy. And I was trying to keep everything moving for right, we had a very challenging client, that really took up 80% of our energy and the other 20% of the energy was spent on other clients, as well as all the administrative things right that it takes to run a business. One night, while we were writing and testing a bunch of code. I looked at my teammates and exclaimed, ah, there's got to be a better way. And they agreed. So we decided to step back and we looked at the assumptions on which we're operating.

Number one, could we adjust the clients expectations, and number two, perhaps we could look at all the information at our disposal and look for insights, things that we weren't seeing. So we did both of those. And of course, at the time, we did not have AI, but we perform something that you might call AI signal. So the takeaway from the story is that by addressing both of those items, of course, we dramatically improve the outcome of the business. Number one, with regards to adjusting the expectations. This was, of course, one of those common sense functions. That should have been done months earlier. And of course, I'll chalk that one up as a life lesson. But number two, looking at our data and searching for insights, we found some clues that told us how to improve. So what is AI signal? Well, it's, it's similar to tipping your toe in the water before fully committing.

Alright, so that reminds me of a backpacking story. When our kids were younger, we were backpacking, in the flat tops wilderness area of Colorado, and it was still early in the summer. And so there's plenty of snowpack melt, you know, coming down through the streams, and, you know, AI signal, we had to cross the stream, right, we couldn't find a way across, it was much too wide to jump. But we knew we had to get in and get over to the other side. So AI signal would be similar to testing the temperature of this fast moving water before hopping in, as well as getting a sense of how deep the stream is, and how fast the water is moving. Well. Did we do any of that? No. And so you know, we would have saved ourselves some emotional as well as physical heartache, if we would have tested out the conditions first. So instead, we took a run at it and jumped as far as possible, right. Meanwhile, the fast and very cold moving stream just switched, you know, with this downstream, right. So don't do it that way, obviously. Now, this, of course, applies to your business. And especially when it comes to AI, get some AI signal first on your business data to put your toe in the water.

So let's look at an example. Imagine, imagine you have one or more systems as part of running your business, it might be a CRM, with sales data, you also might have a lead management system. And now they may or may not be connected to each other, when in fact, let's say they're not connected. Now, you only have so much time, obviously, and resources each week as a business owner. And so the question is, how can you improve the use of your scarce commodity of time each week? Well, one way to help you do this to fine tune quickly is to look for a signal. Well, what does this look like? Well, lets you know when you do an AI project. If you don't use a turnkey provider, like ClickAI, then you're gonna do the work of cleaning up the data and getting it ready for AI. This is is and can be a really significant effort on your part. And it interrupts Of course, all of your other business operations.

But what if you could find out if there's enough predictive behavior in your data before you even spent the time to clean it up? So this is what AI signal is, right? It's an AI technique to preview your not so prepared data and run enough AI on it to determine if there's some signal in it that could ultimately be used to one, improve your efficiencies and to grow your sales. Now, in the example that I gave above, you know, you may decide to look for signal in your lead management data. And separately, you may decide to look for signal in your CRM data. But if there's enough signal in the data in one or both of those systems, you may want to knit those together, or have a turnkey provider and that those together for you. So for example, if your CRM CRM system has a history of sales and refunds and things like that, imagine the value of connecting your leads data to your sales data, of course, so you could see through the AI, things which could translate leads into either sales or refunds, you really want to know both right? The kinds of leads that is going to ultimately translate into refunds, the ones to ignore now, of course, it all starts with just getting AI signal.

That's a, it's a powerful first step that lets you know if your data has AI potential, and if so, which data elements are the biggest contributors, that's incredibly powerful. This is, this is better than taking your car to the mechanic shop where the signal may be spend more money in these areas. It's more like having a gold mine and the mining engineer stating, hey, in this part of the mind is a vein of gold. And over here in this other cavern, there's another vein of gold. Alright, now you know where to focus and where to dig. So once you've course commenced with mining the material, but the real question is, what do you do with the material meaning with the goal meaning with the insights you receive? Well, getting an AI signal is exciting, of course. And it's dramatically time saving, it'll save you a ton of time just to know where the gold is. But getting the AI gold is even more exciting, and even more impactful now, using the quote unquote AI gold to grow your business and of course, improve the value of your business opens a lot of doors. All right, everybody. Thanks again for joining. Until next time. Check your business for AI signal. It's the fastest route to business value.

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