Building a Better Luxury Brokerage with Andrew Perrie

Estate of Mind — The Art of Selling Luxury Real Estate

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3y ago 45:02

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How Andrew Attracts Luxury Home Buyers in the Niagara-on-the-Lake Area:

With Niagara-on-the-Lake being recognized as one of prettiest towns in the world, the demand for available inventory is always high. To attract the right buyer, Andrew explains that he wins his listing presentations by tapping into his existing network and database. In fact, 85% of his business comes from agent-to-agent referrals. Additionally, he also partners with over one hundred luxury real estate listing sites to help get the word out to potential buyers throughout the world, utilizes traditional print marketing to help attract buyers locally, and (of course) takes a very strategic approach to building his social media presence and expanding his reach digitally. For Andrew, the first step though is always targeting his own personal network.

Why It's Important to Have Marketing Resources You Can Depend On:

While Revel Realty Inc. has its own internal marketing team, Andrew points out that it’s crucial for all real estate professionals to have reliable marketing resources at their disposal. Real estate professionals need to focus on lead generation, not building their own graphics and videos to use throughout the advertising process. For Andrew, it’s important to seek out and partner with individuals who align with your own vision, and rely on those individuals to handle the creative details involved with the production process. Each one of Andrew's own social media managers utilize their own expertise and creative vision in a way that compliments the way Andrew wants to market himself. The best advice Andrew can give? If you decide to partner with someone based on their portfolio, don’t micromanage them — rather, let them go to work in creating content for you that has a similar look and feel to what they’ve previously done so well and trust in their process as an expert resource.

Topics Covered and Questions You’ll Uncover During this Episode:

How do you sell to a luxury home buyer?
What are the common marketing mistakes that luxury real estate professionals make?
How do you reach potential buyers beyond your region in order to create more consistent transactions?
Why is it important to have talented marketing resources at your disposal?

Resources Mentioned Within Episode:

78 episoder