Manage episode 355664523 series 3299109
Your career site is incredibly important, with 79% of Gen Z’rs saying that a company's website is the most important place for them to research a company.
But when Gen Z goes to your site, what are they actually looking for?
"There's three things we're looking for. One is inspiration. We want to be inspired ...to be inspired about what a career would be like at your company. The second thing is to see the type of life you offer us. The third thing is to see how well your culture aligns with our Narcis Story. ” -- Hannah Grady Williams
We will highlight and dive into 4.5 things that your career site must have to catch Gen Z's attention.
Turn “We” -Statements into “You” Questions
Swap out those boring "we statements" with some engaging "you questions".
Instead of bragging about being around for 110 years, ask "Do YOU like to laugh? Dream big and work with meaning?"
This shows you’re interested in your employee’s potential life and not just about the company's history. Frankly, Gen Z doesn’t care how long you’ve been around, or any appeals to authority.
By making this shift, you'll see a whole new level of messaging connection with Gen Z!
It’s all about Stories.
Forget about just listing job openings...
Gen Z wants to be inspired and see themselves in your company.
Day-in-the-life videos showcasing diverse representation in various roles is something eye-catching to Gen Zer's
Take a cue from the manufacturer, Stryker, who chose to showcase front-and-center a pop-up to a library of “day in the life” POV videos showing what it’s like to work at Styker. Check them out – it's like a video search engine.
Omit Long Text Paragraphs
Get rid of word vomit!
Gen Z’rs don't have the patience to read through six or eight paragraphs of text.
If your site looks cluttered, they'll assume the work environment will be too, and they'll quickly click away.
So, keep it short, sweet and to the point.
If you're really looking to connect with Gen Z and millennials, then you might want to consider embracing some irreverence.
Twitter is a great example of a company that's got this down.
They're not afraid to be a little silly and have a bit of fun on their career site...
like a tweet that says, "I love how Twitter employee's dead ass love each other."
And that's the key to this tip, being a little bit silly, a little bit irreverent.
It makes Gen Z’r's feel like they're part of a fun, playful community, and it shows that you don't take yourself too seriously.
So, a smidge of irony, a pinch of nonsense, and a dash of humor - these ingredients can go a long way in making Gen Z laugh and genuinely interested in what your company is all about.
To read more, check this out.
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