Manage episode 321313559 series 3299109
Today, I bring you a special sneak peek!
This is a dramatic reading of my TEDx Asheville speech that was recorded this week.
Here's the crux of what we discuss, through the eyes of Peter Analog and Sophia Digital. Each of these people has a similar goal, but approach arriving at their dream job in two VERY different ways.
Understanding the difference between the Native Digital and Native Analog worlds is the biggest marketing, employment, and business trend of the decade. And hardly anyone is talking about it.
Be on the cutting edge. Take a listen.
The truth is, it’s nearly impossible to comprehend a native digital mindset if you aren’t one yourself, and yet, understanding how to market to us, and employ us is critical for your business to survive.
Why you may ask?
This year, Native Digitals outnumbered Native Analogs for the first time and by 2025, a projected 27% of all your employees will be Gen Z’rs.
We are at the beginning of a mass extinction event of analog companies because most companies do not understand that Gen Z is a new CATEGORY of human, not just another generation. My peers grew up completely integrated with technology. Our digital lives are PRIMARY. Our analog lives are SECONDARY. There have never been humans who are 100% integrated with machines, until now.
My generation is not just being “digitally transformed” like our parents assume. We work, think, and play starting from an entirely different perspective.
For this reason, I believe that if you don’t have a Native Digital on your board of directors, your leadership team, or at least one you pay to pester you like a fly in your ear, your business will not be relevant in 15 years.
You can start changing that today by getting into the mind of a Native Digital.