EP 22: Redesigning Happy Hour | Ben Branson

Design Lab with Bon Ku

Ben Branson is the Founder of Seedlip and Æcorn Drinks, the world’s first distilled non-alcoholic spirits and aperitifs. His mission is two fold: Solve the dilemma of ‘what to drink when you’re not drinking’ and continue his family’s 300 years of farming heritage. With offices in the Chilterns, Los Angeles and Sydney, Seedlip is now available in 29 cities including New York, Barcelona, Shanghai & Singapore and served in many of the world’s most awarded bars, restaurants, hotels. Ben was named as one of the Top 50 most influential people in food and drink by The Telegraph and awarded Young Achiever of The Year by The Drinks Business. He continues to pioneer the non-alcoholic category forward with the launch of Æcorn Drinks in Selfridges and The Savoy in May 2019. Bon and Ben talk about tackling the public health challenge of excessive alcohol consumption, normalizing the choice not to drink alcohol and how peas can be turned into a delicious cocktail.