Good Brands Exists in our Hearts and Minds - Brand Design for Authenticity & Delight

Design is Everywhere

Look around and you’ll see brands and branding everywhere. Brands play an important role in our lives and are likely one of, if not, the most critical elements of a business or organization. Design is a big part of branding because so much of brands must be visual, strategic, and intentional to be effective. On this episode, we explore branding from a few different angles: what it means, how it manifests, and how designers create and maintain successful brands. Our guest co-host, Jennifer Bryan, is the Founding Partner and Creative Director at Think Joule, a brand strategy firm. Jennifer gives us a crash course in authentic branding that touches all 5 senses. Then we’re joined by Michael DiTullo, a world-renowned industrial designer, who shares how he infuses brand and design language into products and experiences for a vast array of different clients. Plus, Jennifer and Sam share their weekly doses of good design.

For links to resources we discuss on this episode, visit our show page:

Good Brands Exists in our Hearts and Minds - Brand Design for Authenticity & Delight