How a workshop culture builds high performing agency teams, with Alison Coward

Creative Agency Account Manager Podcast

Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team.

Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strategist, workshop facilitator, coach, trainer, keynote speaker and author of “A Pocket Guide to Effective Workshops” and “Workshop Culture: a guide to building teams that thrive”.

Alison shares some data backed insights, some brilliant tips and actionable strategies for high performing teams, including:

- why agency teams typically end up not working well together and how to address the issues

- why creating a workshop culture is a solution to better collaboration and teamwork

- how to make all the meetings you have more efficient and effective

- her five pillar framework for implementing a workshop culture in your agency

Connect with Alison:
https://linkedin.com/in/alisoncoward
https://www.bracketcreative.co.uk
https://www.workshopculture.co.uk

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Many agency owners ask me to help their client facing team with account management. Some don't have dedicated account managers, but they still want predictable client retention and growth, a repeatable, client centric client management process as well as ultimately a competitive advantage. According to Gartner, 80% of your future profits are going to come from 20% of your existing clients. Currently, many of my programme participants are just three months in and already getting very impressive account growth results, and this is down to them being coachable and also taking action on what we're covering, with me supporting them with the implementation.
So if you're in charge of a client facing team, or maybe someone in your team is responsible for account growth and could potentially benefit from upskilling and having a strategy, then check out the details of my one year Account Accelerator training and coaching programme. You can find all the details at https://www.accountmanagementskills.com