Episode #76 - Are You Squeezing Out All the Big Ideas and Great People?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he points to an article that offers 18 ideas to squeeze yourself out of writer’s block. And that’s a wrap for the week ending July 3, 2020.

NEWS ITEM of the Week

Trump Suspends Visas Allowing Hundreds of Thousands of Foreigners to Work in the U.S.

https://www.nytimes.com/2020/06/22/us/politics/trump-h1b-work-visas.html

INTERVIEW of the week

This week’s guest is David Brown, executive chairman of Manifest, which was named 2019 Content Marketing Agency of the Year. David started in the direct marketing world at OgilvyOne and moved to the content marketing arena 15 years ago. He led Meredith Xcelerated Marketing, the agency won multiple awards, including Content Marketing Agency of the Year in 2014 and 2015, and was recognized in Gartner's Magic Quadrant for global digital agencies. Under David's watch, MXM became one of the largest independent agencies in the United States. Before joining Manifest in 2020, David was chief strategy officer at OneSpot, a content personalization platform, where he helped establish a new approach to content measurement called Active Content Intelligence.

Learn more about David:

• Visit https://manifest.com/ (and subscribe to the agency’s weekly newsletter called itch: https://manifest.com/news-ideas)
• Watch David’s recent presentation on big ideas

OUR CONTENT MARKETING IDEA of the WEEK

18 Ideas to Overcome Your Writer’s Block

https://contentmarketinginstitute.com/2020/06/ideas-overcome-writers-block/

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