Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Innehåll tillhandahållet av Jons Slemmer and China Business Cast. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jons Slemmer and China Business Cast eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Ep. 107: Social Commerce in China with Miro Li
Manage episode 271919809 series 2509869
Innehåll tillhandahållet av Jons Slemmer and China Business Cast. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jons Slemmer and China Business Cast eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.
Episode Content:
- Consumer behavior on social platforms
- More about platforms like Xiaohongshu (Red APP) and Bilibili
- Other social-driven platforms
- How to use these niche platforms for cross-border e-commerce platforms
- Why the Gen-Z (post '95) population is so important for platforms
- Gen-Z behavior characteristics
- What are bullet screens, such as AWSL
- Biggest trends on social platforms in 2020
- Insights and expectations on Singles Day (11-11)
- CHINable platform offering free knowledge on Cross-Border E-commerce
Episode Mentions:
- Reach out to Miro via [email protected] or on LinkedIN
- Website: www.doublevconsulting.com and www.chinableacademy.com
- WeChat ID: miro509
- Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
- Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
- KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
- UGC - User Generated Content
- ACG - Animation Comics & Games
- AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
- O2O - Online to Offline and Offline to Online
Download and Subscribe
- Download this episode right click and choose "save as"
- Subscribe to China Business Cast on iTunes
- Or check out the full list on subscription options
- Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group
- Find Jons on LinkedIN
- Find Simon on LinkedIN
- Join China Business Cast WeChat group
134 episoder
Dela
Manage episode 271919809 series 2509869
Innehåll tillhandahållet av Jons Slemmer and China Business Cast. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jons Slemmer and China Business Cast eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.
Episode Content:
- Consumer behavior on social platforms
- More about platforms like Xiaohongshu (Red APP) and Bilibili
- Other social-driven platforms
- How to use these niche platforms for cross-border e-commerce platforms
- Why the Gen-Z (post '95) population is so important for platforms
- Gen-Z behavior characteristics
- What are bullet screens, such as AWSL
- Biggest trends on social platforms in 2020
- Insights and expectations on Singles Day (11-11)
- CHINable platform offering free knowledge on Cross-Border E-commerce
Episode Mentions:
- Reach out to Miro via [email protected] or on LinkedIN
- Website: www.doublevconsulting.com and www.chinableacademy.com
- WeChat ID: miro509
- Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
- Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
- KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
- UGC - User Generated Content
- ACG - Animation Comics & Games
- AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
- O2O - Online to Offline and Offline to Online
Download and Subscribe
- Download this episode right click and choose "save as"
- Subscribe to China Business Cast on iTunes
- Or check out the full list on subscription options
- Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group
- Find Jons on LinkedIN
- Find Simon on LinkedIN
- Join China Business Cast WeChat group
134 episoder
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Liknande China Business Cast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
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