Designing Balance with Jon & Deana Ketchum of New Collar Goods

Building a Furniture Brand with Ethan Abramson

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1+ y ago 53:57

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New Collar Goods was officially started in 2015, but the roots of Jon & Deana’ s company had been brewing for a long time before that. With their strong sense of design, they knew the kind of furniture they wanted to make. But, they also knew that to succeed in this industry, they needed to understand their customers and find the right balance between the furniture they wanted to make and the furniture their clients were asking for.

That balance, along with a lot more, is what has made their company successful for all these years.

Follow along as we talk about the importance of community, learning when to take a break, the difference between custom and collection furniture, and much more.

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