#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

B2B Marketing with Dave Gerhardt

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Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.

They cover:

How the content team at Monday.com acts as a strategic partner to departments across the business
The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
How they use audience engagement and feedback to make better content

Timestamps

(00:00) - - Intro
(07:14) - - Content Strategy as a Career
(09:46) - - Monday.com’s Messaging Strategy
(11:33) - - Transitioning to a Multi-Product Brand
(16:21) - - Using Content to Create Trust
(25:58) - - How They Create Sales Enablement Content for Enterprise Accounts
(28:40) - - Monday's Value-Based Thought Leadership Strategy
(32:20) - - Behind the Scenes: Working With a Cartoonist
(38:29) - - How Their Newsletter Has a 30% Open Rate
(40:40) - - Getting Buy-in For Thought Leadership
(42:29) - - Boosting Open Rates with Quality Sender Names
(48:48) - - Transforming Job Stress into Meaningful Leadership
(50:13) - - Successful Idea Testing on a Smaller Scale

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