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Half advice show, half cultural critique, and one wild ride through the world of wellness. Join podcast besties Kristen Meinzer and Jolenta Greenberg as they dissect the inner workings of the betterment industry - and offer up some advice along the way. Their goal? To help get you a little closer to fine. Kristen and Jolenta's first show By the Book is on this feed. To hear back episodes of By the Book, just scroll down!
306 The Human Face of Persuasion
Manage episode 237096615 series 2518900
Av Terry O'Reilly CBC upptäckt av Player FM och Player FMs grupp - upphovsrättigheterna ägs av publiceraren, inte Player FM. Ljudet streamas direkt från deras servrar. Tryck på Prenumerera knappen för att hålla koll på uppdateringar i Player FM, eller klistra in flödets webbadress i andra podcast appar.
Originally aired November, 2006
Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-02-07.mp370 episoder
