Welcome to Unicorny, the antidote to post-rationalised business books. This is a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future. Unicorny seeks to answer the question: how do I create value for my business? We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value. This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy Chartable - https://chartable.com/privacy