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Together Against Cancer
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A BIG FM and Indian Cancer Society initiative to raise funds for those battling cancer during the times of COVID 19. While the campaign went live on the radio on 21st Sep, as a part of the same, we are working towards creating a 5 episode series in an interview format with RJ Abhilash and cancer survivors affiliated with the Indian Cancer Society or celebs who fought bravely to overcome the battle. Each episode will highlight the hardships faced by the survivor, the journey, how they came out of it successfully, their passions and dreams in life, and plans ahead. With a happy ending/feeling of victory at the end of each episode, we shall incorporate a short message/interaction with a member from ICS/doctor/specialist to highlight the depth of the issue and the need for donations.
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