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Innehåll tillhandahållet av factsfibsandfairytales. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av factsfibsandfairytales eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Facts, Fibs, and Fairy Tales
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Innehåll tillhandahållet av factsfibsandfairytales. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av factsfibsandfairytales eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A Queer storytelling podcast about sex, dating and relationships
…
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67 episoder
Markera alla som (o)spelade ...
Manage series 2396689
Innehåll tillhandahållet av factsfibsandfairytales. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av factsfibsandfairytales eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A Queer storytelling podcast about sex, dating and relationships
…
continue reading
67 episoder
Minden epizód
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Facts, Fibs, and Fairy Tales
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The one where we talk about... well anything we want.
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Facts, Fibs, and Fairy Tales
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1 Episode 64 - Bella‘s juicy, fresh, mango. 53:52
53:52
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The one where we discover the power of an upper muff.
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Facts, Fibs, and Fairy Tales
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1 Episode 63 - Mikhaila‘s low maintenance friendship 58:49
58:49
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The one where we find the FFF version of Brene Brown.
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Facts, Fibs, and Fairy Tales
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1 Episode 62 - Girl on Girl / Panties in the hedge 1:06:35
1:06:35
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The one where the hosts of Girl on Girl argue at a pizza joint.
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Facts, Fibs, and Fairy Tales
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1 Episode 61 - Dan vs Ardene vs Birks 1:20:22
1:20:22
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The one where we don't talk about the sexy history of jewels, but instead the sexy history of dating one of our hosts.
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Facts, Fibs, and Fairy Tales
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The one where our intrepid adventurer Tammy find herself in America.
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Facts, Fibs, and Fairy Tales
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1 Episode 59 - Cody and the Power of Dwayne 54:31
54:31
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The one where we discover what it takes to be the Rock.
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Facts, Fibs, and Fairy Tales
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1 Episode 58 - Scottie‘s artichokes 1:25:03
1:25:03
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The one that really goes off the rails, but we get there in the end.
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Facts, Fibs, and Fairy Tales
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1 Episode 57 - Allana‘s holiday challenge 57:03
57:03
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Get into this love letter to Los Angeles.
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Facts, Fibs, and Fairy Tales
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Have you ever made a pizza at 3 in the morning?
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Facts, Fibs, and Fairy Tales
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The one where we have Erin from The Bed Post Podcast speak on how great MRIs are.
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Facts, Fibs, and Fairy Tales
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1 Episode 54 - Something about gangbangs 53:23
53:23
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The one where we wrap up the season and introduce Karen, the sunflower.
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Facts, Fibs, and Fairy Tales
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1 Episode 53 - Paula's drunk empty threats 51:16
51:16
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The one where we gather at a frat house and learn about fingering.
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Facts, Fibs, and Fairy Tales
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The one where we talk about music and sex, and where we discover the loaner mic we got was sketchy af.
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Facts, Fibs, and Fairy Tales
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The one where we learn about capitalism and the power of panties.
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Facts, Fibs, and Fairy Tales
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The one where we dive deep into our sex toy collections.
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Facts, Fibs, and Fairy Tales
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The last one with the echo, but also the one with an Austin Powers moment?
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Facts, Fibs, and Fairy Tales
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The one with an awkward echo sometimes, and also cuckolding.
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Facts, Fibs, and Fairy Tales
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The one where Kayla and Matt date during a pandemic.
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Facts, Fibs, and Fairy Tales
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Picture it, Wrigleyville, Winter 2012. A white ninja turtle. (Or the one where we learn that AirPods are shite for recording.)
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Facts, Fibs, and Fairy Tales
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The one where we go on a way back play back in Toronto history.
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Facts, Fibs, and Fairy Tales
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Honestly, this one is mostly just me catching up with a Judy. But like, also there's jokes.
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Facts, Fibs, and Fairy Tales
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The one where we learn about the challenges of being a sweaty bottom.
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Facts, Fibs, and Fairy Tales
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The one where we try to let Andrew from episode one tell a story that has a beginning, middle, and most importantly, end.
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Facts, Fibs, and Fairy Tales
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I have a full, disgusting crush on your John.
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Facts, Fibs, and Fairy Tales
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The next thing you know, you're juicy.
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Facts, Fibs, and Fairy Tales
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Whatever happened to the folks on Today's Special?
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Facts, Fibs, and Fairy Tales
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Tell your friends why they are sexy.
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Facts, Fibs, and Fairy Tales
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The one where I cry at the end.
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Facts, Fibs, and Fairy Tales
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Being unemployed is hard effen work y'all.
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