Bästa Twins Talk It Up podcaster (2025)

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Episode 251: The Power of Story Behind a Brand 37:21

9h ago37:21

37:21

Communicating your story effectively is at the heart of any successful brand and marketing strategy. How can you leverage creativity to build meaningful connections? Jameson Pitts, Founder of Sangfroid, an Austin-based boutique creative marketing agency, and Co-Host of the ShowUp Podcast Program shares how storytelling within the rise of technology…

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Episode 250: Lead Like a Giraffe 28:41

7d ago28:41

28:41

Great leaders are those who demonstrate a passion for learning and growing. If the appetite is there, significant lessons can be found from numerous places and sources, including from other leaders, books and nature itself. Author and Leadership Trainer Rosemarie Downer discusses her book, Leaders Are Like Giraffes: Leadership Lessons from a Most U…

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Episode 249: Deliver Best Customer Outcomes 42:49

14d ago42:49

42:49

The journey of delivering the best customer outcome begins with having the necessary discussions—conversations with end-users as well as with strategic partners. With the future of DaaS expanding beyond device management to holistic IT services, Lenovo continues to drive and deliver innovative, customer-centric solutions. Sukh Dhillon, Worldwide Di…

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Episode 248: Orchestrate Successful Channel Partnerships 41:32

21d ago41:32

41:32

There is an art to orchestrating successful channel partnership. The conductor masterfully unifies an orchestra to create a symphony; a harmonious masterpiece, with each note and nuance resonating together in perfect unison. Jane Ashworth, Director of Global Strategic Channel Alliances at Lenovo shares what can be expected when an organization is m…

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Episode 247: The Fearless Female Leader 44:34

22d ago44:34

44:34

Looking to elevate and exceed your organizational goals this year? Invest in your talent and empower your female leaders with Olympic level focus and confidence. We welcome back Mental Toughness and Certified High-Performance Coach Sheryl Kline to speak about her upcoming book, ‘The Fearless Female Leader.’ Sheryl draws on her experiences coaching …

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Episode 246: Drive Meaningful Change 37:14

28d ago37:14

37:14

How can we drive meaningful change in technology? Leadership qualities such as vision, adaptability, empathy, and effective communication are pivotal in driving transformations that align with both personal and organizational goals. Allyship and technology can serve as powerful catalysts for cultivating more effective leaders. Stacey Goodman, Senio…

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Episode 245: Solving End-User Problems with Feedback 41:04

1M ago41:04

41:04

By actively listening to end-users and strategic partners, businesses can identify pain points, address gaps in their products or services, and implement solutions that enhance satisfaction and usability. Feedback also fosters a collaborative environment where both trust and loyalty increases, providing direct insights into experiences, challenges,…

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Episode 244: Impact of Learning & Development Programs 44:26

1M ago44:26

44:26

Learning journeys are designed around formal and informal training programs that support growth initiatives, ingrain new knowledge, build existing skills and boost professional development. AppMeetup Executive Coach and VP Partner Growth Jennifer Brown makes a special appearance to help host the program as we welcome Sabine Leuthner, Director of Gl…

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Episode 243: Be a Go-Giver 33:36

2M ago33:36

33:36

Is it possible to think that you can find greater fulfillment and success when you focus more on providing value? Renowned speaker and coauthor of the international bestseller The Go-Giver, Bob Burg shares how you can find that gratifying and rewarding result when you shift your focus from getting to that of giving. The Go-Giver is an international…

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Episode 242: Conference Wrap Up; Now Build 21:36

2M ago21:36

21:36

Described by an attendee as the 'Super Bowl for MSPs', IT Nation Connect did not fail to deliver. Events and communities like IT Nation are vital to ensuring you are fitted with necessary tools and resources to meet the demands for greater protection, support and growth. This is why over 7,000 attended IT Nation Evolve, Summit and Connect in-person…

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Episode 241: AI Hipsters & Computer Vision 14:57

2M ago14:57

14:57

The attack landscape continues to evolve and threat actors are going beyond the office to creatively attack where your employees and team members are. Chris Cleveland, Founder of PIXM joins us to share how organizations can prevent phishing scams and enhance threat detection with 'eyes in the browser.’ Highlights include: Leadership journey and why…

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Episode 240: A Platform to Empower MSPs 18:23

2M ago18:23

18:23

Empowering the Managed Service Providers (MSPs) community involves equipping them with the necessary tools, resources, and support to drive growth, improve service delivery and strengthen client relationships. Dor Eisner, CEO and Co-Founder of Guardz, a cybersecurity company focused on protecting small and medium-sized businesses shares how they ar…

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Episode 239: A Voice to Breathe 1:09:48

2M ago1:09:48

1:09:48

Sensitive topics aren’t easy to address, but they are necessary until true change occurs. The temptation is to become angry and choose sides instead of taking the time to pause, inject empathy and simply breathe. Jamie Burton-Oare, CEO of Jomaja Films, and actor Stephen Hill, speak to the power of storytelling through their impactful short film, Br…

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Episode 238: Be a Champion 17:29

2M ago17:29

17:29

Being a champion for diversity and women in the tech sector involves actively promoting, supporting, and driving efforts to ensure greater representation, inclusion, and equity for women and underrepresented groups in the technology industry. Michelle Ragusa-McBain, Global Channel Chief at SonicWall, is one such champion. Highlights include: Michel…

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Episode 237: Driven for Growth 28:35

2M ago28:35

28:35

The challenges of cyber attacks and threat actors place immense pressure on Managed Service Providers, who serve as the guardians of countless businesses. But MSPs don’t have to face these battles alone. Aaron Torres, Cisco’s Business Development Leader for MSSPs shares insights on building strategic security partnerships that empower MSPs & MSSPs …

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Episode 236: Build with IQ, EQ & GQ 28:24

2M ago28:24

28:24

What is the formula for successful growth? Is there an equation or recipe that every leader and organization should follow? Nick Heddy, President and Chief Commerce Officer at Pax8, shares leadership insights on what has contributed to the success he has experienced. Highlights include: His incredible journey from being the eighth employee at Pax8 …

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Episode 235: Beyond the Hype: Strategies for SMB Growth 24:09

2M ago24:09

24:09

Having a thorough understanding of your ideal target market, being able to develop an effective strategic marketing plan, and managing finances are just some of the various elements necessary for any small to medium-sized business looking to have consistent success and growth. Savvy business owners take every opportunity to maximize their potential…

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Episode 234: Automate Compliance and Harden Endpoints 22:19

3M ago22:19

22:19

Cyber threats evolve rapidly, making it challenging for MSPs to stay ahead. How can we further empower MSPs to simplify security while scaling their businesses? That’s where Senteon Cybersecurity steps in, transforming endpoint security into a scalable, automated solution. Zach Kromkowski, Chief Customer Officer at Senteon and the winner of the Pit…

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Episode 233: Insurance Strategies for MSPs 32:29

3M ago32:29

32:29

As an MSP, there is another layer to the QBR you should have with your clients. Have that conversation surrounding the fear of uncertainty and doubt around insurance. Doug Kreitzberg, Founder and CEO of SeedPod Cyber, speaks to the importance of including a value equation that addresses the importance of protecting digital relationships. Some Highl…

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Episode 232: Save and Optimise Energy Consumption 30:09

3M ago30:09

30:09

As an MSP, how can you bring added value for your clients? How can small changes in energy consumption make a big impact on savings and strengthen client relationships? Daniel Ellis, Founder of PC Powersave, a SaaS company revolutionizing energy efficiency in the IT industry shares insight into how MSPs can add value by including within their QBRs,…

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Episode 231: Benchmark and Know the Data 33:10

3M ago33:10

33:10

How do you know what success looks like? How can you measure up and compare your organization's size, revenue and niche with other technology solution providers? What are the metrics your organization should know? Know the data and build with the data in mind. Peter Kujaw, Vice President and General Manager of Service Leadership, a ConnectWise Solu…

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Episode 230: Focus on Partner Success 13:57

3M ago13:57

13:57

A good onboarding experience with new partners is crucial as it sets the tone for the entire relationship; and, helps to build trust and loyalty, while increasing the likelihood of a long-term retention. This could translate into producing advocates and evangelists of the community. AJ Adade, VP Onboarding & Consulting, ConnectWise, shares some tho…

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Episode 229: Shape the Future Together 29:38

3M ago29:38

29:38

The balance between technological advancements and preserving meaningful client relationships is vital to the overall success of any technology service provider. To ensure continued growth, there should also be a commitment to partner feedback. We sat down with Jeff Bishop, Chief Product Officer at ConnectWise, during the IT Nation Connect Conferen…

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Episode 228: The Power of Community 22:25

3M ago22:25

22:25

Instead of randomly building your network, what if we could create communities that helped everyone involved achieve their goals together? These intentional relationships can help accelerate growth and success through a common commitment to learning, encouragement and accountability. Pete Sorensen, Vice President Strategic Initiatives at ConnectWis…

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Episode 227: Earn the Right to Sell 55:29

3M ago55:29

55:29

As a sales professional, you have to earn the right to ask questions. This is at the very foundation of being a great sales consultant. You do this by getting to know your prospect first. Keep asking until you uncover what really matters to them. Richard Harris, Founder of The Harris Consulting Group and co-founder of Surf and Sales shares how esse…

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Episode 226: Relationships are Key to Growth 49:32

3M ago49:32

49:32

Why do relationships matter, and why are they essential for long-term success and growth? Trust is the foundation of healthy, thriving relationships, acting as the key currency that strengthens connections. Now may be an ideal time to conduct a "temperature check" with your current customers and strategic partners to assess and deepen these bonds. …

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Episode 225: Delivery Responsible AI 41:03

3M ago41:03

41:03

As workflows become more automated and the use of cloud and communication platforms becomes more commonplace, organizations are understandably more concerned about their digital security postures. Prioritizing protection and delivering responsible AI are expected. Doug Fisher, Senior Vice President and Chief Security and AI Officer with Lenovo shar…

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Episode 224: Magic Agents to the Rescue 24:56

3M ago24:56

24:56

“Death to the Ticket!” This is the war cry from an organization shaking up the MSP community. When you increase the ability to service the needs of your clients, you increase profit margins while reducing both costs and stress. Matt Linn, Cofounder and COO of Thread shares an exciting update to support IT solution providers. Highlights include: Whe…

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Episode 223: Help Secure Their World 40:44

3M ago40:44

40:44

For Managed Service Providers, sustainable growth is not just about increasing revenue; it’s about building a forward managed IT services model that adapts to their customers’ requirements while operating efficiently and increasing profits. There is an expectation of growth with a keen eye on managing costs. A strategy that many MSPs are implementi…

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Episode 222: Leverage AI to streamline content creation 39:19

4M ago39:19

39:19

AI is revolutionizing how businesses reach their target audience. Additionally, new opportunities are unlocked to better understand and expand engagement with your consumers. Being able to connect at this level could mean an increase in referrals as well as customer retention. Jessica Koehn, Social Media Manager at ConnectWiseshares how AI can be u…

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Episode 221: The Leadership and Business of College Athletics - Part 2 38:34

4M ago38:34

38:34

Welcome back! This is Part 2 and a continuation of a conversation with Dr. Jafus Kenyatta Cavil on the importance of leadership within the shifting landscape of College sports. Highlights include: Significance of College Football Conference Realignment or as Dr. Cavill puts it, "the Conference Churning is real." Covid and the fight for Conferences …

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Episode 220: The Leadership and Business of College Athletics - Part 1 36:08

4M ago36:08

36:08

Sports have the amazing ability to bring people together. How has Covid, NIL and Media shaped the shifting landscape of college sports? There are not many who are able to masterfully speak on the intersection of sports and academic leadership as Dr. Cavil is able to on a multitude of platforms. Dr. Jafus Kenyatta Cavil is an educator, author, media…

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Episode 219: Position Your Business for Success 38:49

4M ago38:49

38:49

As an entrepreneur or the owner of a small business, how do you know if you have the right framework, processes and tools to stay on track and sustain success? You may be someone who is capable of wearing many different hats, but can you also keep up with compliance, changes in the law and with the advancement of technology? When should you bring i…

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Episode 218: Deliver a Return on Experience 52:05

4M ago52:05

52:05

When you consider the success of your organization, don’t fall into the trap of focusing on the Return of Investment without considering the impact of the Return on Experience. How have your investments into product development, sales, training and marketing impacted customer success? Customer satisfaction and their experience with you, your produc…

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Episode 217: Build & Win the Channel 53:54

4M ago53:54

53:54

What differentiates successful channel partner programs from less successful ones? The entire fabric of the Vendor-Partner relationship hinges on agility, alignment of goals and to ensure the best possible partner experience. This is at the heart and foundation of the Lenovo 360 Global Channel Partner Framework. Pascal Bourguet, the Global Channel …

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Episode 216: Soft Skills Success in Real Estate & Sport 56:39

5M ago56:39

56:39

How can mastering soft skills equate to success for any leader or athlete looking to advance their career or profile? How can growth with interpersonal people skills, social skills, communication skills and emotional intelligence lead to effectively navigating complex environments and achieve amazing goals? Real estate entrepreneur, author and Foun…

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Episode 215: Negotiate and Get What You are Worth 43:46

5M ago43:46

43:46

You’ve crushed the interviews and are now being presented with a compensation and benefits package. Should you accept the offer? Have you considered other forms of compensation, such as equity or stock options; or, additional benefits including severance, travel packages and milestone bonuses? Joining us is Devon Hennig, who shares how he helps lea…

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Episode 214: Forward Thinking Tech Solutions 48:29

5M ago48:29

48:29

Having a plan for how technology will evolve and being able to address the demands of a growing consumer base is essential if you want to remain a global leader. Success at this level means having a strategic planning process that factors not only trends, but also potential scenarios. This is looking 2, 3 or even 5 years ahead. Tom Butler, Executiv…

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Episode 213: Customer Success Impacts Growth 36:48

5M ago36:48

36:48

A recipe for any successful organization includes having a great product or service and an effective sales methodology with a forward thinking marketing approach. Core to sustainability and continued growth involves being able to maximize the lifetime value of your customers. Vic Kasoff, a VP of Partner Success for a national behavioral health comp…

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Episode 212: The Power of Silence 31:06

5M ago31:06

31:06

Silence can at times seem uncomfortable and invite uncertainty. Does the speaker know what they are talking about; can they navigate and respond to challenging questions; why do they appear so nervous? How can silence be used strategically to your advantage? How can pausing for a brief moment, grant permission to 'soak' in what has been shared, set…

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Episode 211: Self-Reflection in Leadership Development 32:23

6M ago32:23

32:23

How can taking time to reflect benefit your success journey? Effective leaders understand the value of self-reflection and actively incorporate it into their leadership practices. In this episode, we will delve into the importance of introspection and the impact examination can have on leadership development. Leadership is not just about guiding ot…

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Episode 210: 5 things to do for closing out 2024 23:31

6M ago23:31

23:31

What should you know if you want to close 2024 strongly and ensure a great start to 2025? 5 Things to know plus a Bonus: 1. Know your numbers. 2. Know what your ICP values. 3. Do you need to refine your ICP? 4. Automate 5.Social Media The Bonus centers around a focus on inspiring your buyers and making the journey easy for them. Regardless of the r…

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Episode 209: Architect the Vision of a Great Channel 56:54

6M ago56:54

56:54

The combination of having to navigate the ever-changing tech landscape with buying behavior preferences is transforming how organizations go to market. Trends reveal the importance of being able to engage your channel partners and develop a thriving channel community. Jeffrey Taylor, Channel Strategy Leader at Lenovo lends his experience with build…

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Episode 208: Go for the Gold 30:05

6M ago30:05

30:05

What were your favorite moments from the Summer 2024 Olympic Games? It is amazing to see the world come together as these athletes strive and compete for Gold. It is inspiring to witness their dedication and to be captivated by the Olympic stories. What moments were your favorite? What are some leadership lessons from the Olympic Games we can apply…

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Episode 207: Insights and Stories Within the Data 43:24

7M ago43:24

43:24

When you think about the future and growth of technology, start by looking at the numbers. The data reflects a more agile, faster and consumer centric approach to winning. What do the latest trends and data say about your business? What does it mean for how you should approach the market? We are thrilled to highlight our partnership with lenovo wit…

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Episode 206: The Stories We Tell Ourselves 47:18

7M ago47:18

47:18

A good story can entertain, reaffirm and motivate. The right story has the power to break down negative belief systems and frame an authentic and powerful picture of the amazing leader in you. This points to why it is vital we pay attention to the stories we tell ourselves. Tina Brigley believes that 'because you created the narrative, you can rewr…

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Episode 205: Inspire Your Team to Exceed Goals 32:56

7M ago32:56

32:56

What's the recipe for building a winning team? As a leader, how can you inspire and bring the very best out of your team? We’re not talking about just hitting goals, but surpassing them. No one wants to believe that their contributions are not being noticed or appreciated. They want to know that their knowledge, experience and skills are relevant, …

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Episode 204: Collaboration and Creating Win-Win Partnerships 37:13

7M ago37:13

37:13

Can Macs and PCs coexist and thrive together? You don't have to go at it alone when you can develop partnerships to provide the best technology solutions for the organizations you support. Jeremey Kenney, Technology and Integration Manager with GlobalMac iT, sheds insight into how you can achieve a competitive advantage and gain more business throu…

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Episode 203: K9s for Warriors 15:37

7M ago15:37

15:37

There are bonds and partnerships that can not only support successful growth, they can foster healing and recovery from traumatic experiences including brain injuries and Post-Traumatic Stress Disorder (PTSD). A partner of the Twins Talk programs, ConnectWise is committed to bringing awareness and support for our veterans and organizations who cham…

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Episode 202: Networking with Purpose 46:06

8M ago46:06

46:06

How many conferences and meetings have you walked away puzzled and wondered if attending could be considered a successful use of your time? Given how competitive the current job market is, how can you leverage networking to strengthen your brand and position yourself for greater opportunities? John Collins, an Account Executive with Agility Partner…

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