Ruthie Gray podcaster

In the latest episode of the Authentic Online Marketing podcast, I had the pleasure of talking with Jennifer Sakata to discuss her journey in content creation, attracting followers, and building an email list on Instagram. Discover how she overcame creative overwhelm and found a balance in her weekly schedule, prioritizing writing above all. We dis…

Are you looking to create a high converting content marketing plan in just 8 weeks? Look no further! Join me and a community of Christian creatives and entrepreneurs in Authentic Online Marketing School as we dive into the perfect blend of Instagram and email marketing. Authentic Online Marketing School is not just another course – it’s a supportiv…

In this episode, Ruthie is joined by three entrepreneurs, Cathy, Suzanne, and Brenda, to discuss their experiences as women in business online. They each share their unique entrepreneurial journeys, from content creation on platforms like Instagram and Newsletter Marketing to selling products through social media and email marketing. These women re…

These Empty Nest Case Studies feature my amazing guests, fellow empty nesters, Suzanne, Brenda, Cathy, and Pat, discussing the various unique stages of empty nesting, from being a boomerang empty nester (what’s that?!) to fully retired. Each guest shares how they navigate this stage of life, whether it involves grandchildren, side gigs, or pursuing…

In today’s episode, I’m talking about how to reverse engineer your launch. I recently launched my book, “Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose,” and I’ve been sharing my tips for a successful book launch in the previous episodes. In our recent episodes, we’ve covered the world of book launches and the importance of…

Today I’ll be sharing 7 marketable book launch tips for Instagram users. As writers, we know that marketing our books is a daunting task, yet it’s crucial for actually selling the book and getting your message out to the people who need it. So, whether you’re an aspiring author or an experienced writer looking for fresh marketing strategies, this e…

Ever wondered about the process of writing and self-publishing a book? Today I’m diving into the behind-the-scenes conversation with Kent Sanders on my decision to write a book and the pros and cons of self-publishing. Resources Get Ruthie’s new book, “Empty Nest Awakening” Learn more about Market Refined Media & Publishing Check out Kent’s website…

I’ve just released my book, “Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose.” In this episode, I’m sharing a little about the book, why I wrote it, and how it relates to my work as an online marketing coach. I’ll also give you some insider knowledge on how to successfully launch your own book. Resources Order your copy of E…

Today, I want to highlight my wonderful guest, Kim Stewart, from the Book Marketing Mania podcast, who shared some invaluable secrets on building authentic connections. Resources Preorder your copy of Empty Nest Awakening Follow Kim Stewart on Instagram @Kimstewinspired Check out Kim Stewarts’ podcast Book Marketing Mania Podcast Listen to Ruthie’s…

Are you struggling to know what your audience wants? Don’t worry, you’re not alone. Many of us have been through the “throwing spaghetti at the wall” phase. Let me share some insights on testing your market and finding your audience. It’s common to have a passion for sharing something but not know exactly who your audience is right away. When you’r…

We have a saying here that community grows opportunity and that starts with mastering platform consistency. Networking and being willing to get outside your comfort zone and talk to people builds your community. That’s how you build peace and goodwill and really good relationships. Something I try to teach people is that I’m not going to promise yo…

You need to make sure your website is ready to help you crush your goals for your business with these 5 critical website features. Maybe your goals include getting serious about your blog, or maybe being more consistent with your email list. No matter what your goals are for your business you’re likely going to be sending more people to your websit…

As entrepreneurs we need the right online marketing tools to grow our businesses. I’m all about Instagram and email marketing, but there are so many other things involved in my work on a daily basis. I’m sharing my top time saving online marketing tools that I use in my business. Resources *This episode contains either affiliate links or links to m…

Ready to boost your online marketing game? In this episode, we delve into the world of successful affiliate marketing and how it can boost your sales and business. It’s important to realize how affiliate marketing is an additional income stream for both active and passive sales. Given these points, when you regularly promote or talk about certain t…

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! On this episode of Authentic Online Marketing, we dive into the world of Threads, the new app released by Instagram that is generating a lot of buzz. I’ll show you an inside look at Threads based on my personal experie…

I wanted to do a roundup of five different podcast episodes from the archives to delve into the topic of taking breaks from social media, particularly Instagram and how to fit Instagram into your busy schedule. Last summer I did a special series on this very topic and I’ve heard from so many Instagrammers and marketers who want to take a break over…

Do you find yourself saying “yes” to too many things? Learning to say “no” can be incredibly challenging! Time is your most valuable asset. In this episode we dive into the importance of saying “yes” to the right things, breaking down big goals, and achieving those goals while protecting your time. Saying yes to too many things means you can’t comp…

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Before we jump into the top 5 episodes of 2022, we are celebrating the third birthday of the Authentic Online Marketing Podcast! I just want to say a heartfelt “thank you” for those of you out there who have helped us …

Why are my Instagram live video views so low? Do Instagram lives turn into Reels? How long is too long for a pre-recorded video to upload? Asking questions is key to further your growth, no matter what stage you are at in your Instagram growth journey. As we all know, Instagram gives us plenty of fodder for questions, and I love exploring what they…

Should you get Meta Verified on Instagram? Today I’m sharing insight about this new Instagram feature. As with anything for your platform, we need to research our options and look into alternatives that can help replicate our authentic voices. While we often need to invest in our businesses to promote growth, other times we can be resourceful with …

Today we’re going to talk about a hot topic: Artificial intelligence, otherwise known as AI. What do you think about it? How do you feel about ChatGPT? Let’s talk about how to use AI for content writing. By now you’ve likely heard about this newest trend designed to help content creators write and design. While saving time and brain space, Artifici…

For today’s topic we’re going to talk about why you need to move your clients off rented space and onto your email list. Turning Instagram followers into email subscribers can be a game changer for your business. There are so many platforms at our fingertips now to take advantage of and build your client base. And as you know, my favorite is Instag…

Identifying your main goal in your social media presence can tie directly to your email list. All month long we’ve focused on writers and authors in the realm of online marketing, writing an email, and social media. Stay tuned to learn more about Email Subscriber Strategies for Authors. In this episode, we are combining a couple of previous episode…

You know you’ve been called to write. You may even have a book. But something’s missing…you can’t seem to bring yourself to tell people about it. Today we are going to learn how to Step into Courageous Authorship with Sherry Ward. On social, you’ve posted about it one time. Mostly, you just offer encouragement through scripture and quotes. It’s the…

March is writer’s month on the podcast and today we’re chatting about how to get your copy lean and RIPT. I don’t know about you, but I struggle with cutting down my verbiage. I’m not so much full of verbal verbosity as I am written verbosity! LOL. We are going to learn together how to write lean and RIPT with Dalene Bickel. I could go on and on an…

Today’s topic is Grow Your Author Presence On Instagram but before I get to that, you should know that for the Month of March, we are focusing on you, the author and writer, to help you understand how to take advantage of not only Instagram, but email marketing, book promo, writing tips, and more. Join my special guests and me as we bring you the b…

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Are you a Christian writer or author ready to transform book marketing? If so, I want to invite you to join me at the Kingdom Writers Conference Email Marketing Edition, A FREE one-day virtual conference to help writer…

Welcome back to our entrepreneurial series running all month of February 2023. I’m your host, Ruthie Gray and this is The Authentic Online Marketing Podcast. Today, I’m going to get candid with you about my 5 Tips for Taking The Entrepreneurial Leap of Faith. *This episode contains either affiliate links or links to my products. Should you choose t…

Welcome back to the Authentic Online Marketing podcast, I’m your host, Ruthie Gray, and all month long we’re covering Entrepreneurial highlights that go with running an online business. Many of our listeners are writers and authors so I know you’re going to especially love listening to 10 Ways Writers Can Make Money with my guest, Kent Sanders. You…

For Christian female business owners, the prospects of starting a successful venture can be both exciting and intimidating. And while marketing is a huge part of growing a business, it’s much more than just building a social media presence and email list. The key is finding entrepreneurial ideas that are creative, purposeful, and cost-effective. As…

While it’s no secret Instagram LOVES to throw us all the curveballs, I do love a handful of the features they’ve rolled out. Here they are, from Marsha groovy to…well…Farrah’s hair. (And let’s be honest, we all wanted Farrah’s hair, am I right?) Let’s get started with the top 5 Instagram Features! *This episode contains either affiliate links or li…

Today’s topic is How To Gain Organic Followers. One overlooked and undervalued Instagram tool for gaining organic followers is live video. Live video may scare you, and I get it! But the more you practice, the better you get, and live video establishes you as an authority in your area of expertise. Today’s short masterclass training tip shares how …

Today’s masterclass is on how to grow followers and make sure they stick around! I’m sharing 7 ways to reach new followers who want and need your content. (You know – the authentic ones!) Now, here is an important truth. In order to reach new followers you have to get out of your comfort zone. Resources Download your free Instagram™ growth kit here…

YouTube is the second largest search engine next to Google. Many of our listeners and followers are growing their own podcasts or Instagram platforms which largely involve video marketing. And I’m all about repurposing video content to grow an audience. That’s why I’m excited to share my guest today Travis Albritton, host of the Honest Marketing Po…

Our guest today is Sara Motes. She’s been on the show before to talk about all things Pinterest. Listen here: https://authenticonlinemarketing.com/pinterest-search-engine/ Ruthie: We’re chatting about some 2023 Instagram trends to watch for. Things that you can practically use with your content this year. My special guest is Sara Motes and she’s go…

Today we’re sharing 10 superpower case studies who came straight from our trainings. Our recent podcast, episode 59 called 10 Tips to Discover Your Superpower sparked a lot of interest. I’ve had the privilege of helping others pinpoint their superpower by guiding them through either coaching or in my training communities. And finding your superpowe…

Combining Instagram and email marketing in 5 smart ways. You may know that I started my business coaching clients on how to build a platform on Instagram and market to their ideal audience. Over time, my business has shifted to include email marketing because I realized that often times Instagrammers forget that they don’t actually own the platform…

Would you like to learn how to generate funds in the online world and shift into monetization? Many of us enter the blogging and writing arena with starry eyes, loving this new creative outlet, but then later on we realize that we actually have to pay for our newfound hobby! Uh oh! (Newsflash: this happens to podcasters too). Website hosting, email…

What’s your superpower? Do you know? In Ep. 51: 7 Tips to up-level your productivity, I shared how to tap into your superpower to know what tasks to offload so that you can be productive and stay busy doing what you do best. tap into your superpower for main tasks and offload tasks that either suck your brain or could be done by someone else. Your …

If there’s one thing I love doing in my business, it’s repurposing Instagram stories. And over the past 3 years I’ve made it my goal to work smart and not hard. Once you hone your niche, message, and brand voice, this becomes easier! Why? Because over time you find you’ve created enough content to repurpose so you just need to be smart about how. W…

5 Tips to boost email reader response. Do you ever wonder why your email subscribers don’t reply when you ask them to? Or maybe they’re not clicking your links It can be frustrating when you feel as if no one cares about your newsletter. But, you can turn that around with just a few tweaks! You may know that I teach email marketing inside Authentic…

Today, we’re talking all about easy Instagram story ideas! But first, I have a question. Have you joined our 30-Day Simply Stories Challenge yet? It’s been going on the month of October but you can still hop in! Here’s what participants are saying… I’d love to use stories for community building, so this idea feels perfect. This feels RIGHT for what…

The fun thing and the not-so-fun thing about writing is it can be a lifelong journey to improve your writing skills. And the more you know, the more you realize you don’t know, but one of our passions that flourished writers is you gotta start! Like you, you don’t become better by waiting to become better. Your writing skills become better by writi…

Our 30 day Instagram story challenge has begun! Are you ready to simplify posting? Join us Monday, October 3, for our 30-Day Instagram story challenge. By doing stories for 30 days just a few things you will learn: How to create engaging (yea, even entertaining) stories that represent your voice, intrigue followers to get to know you, and cultivate…

Pinned posts on Instagram – have you seen them? Y’all, I LOVE them. And there is a reason why you should use them. On a recent Insider Mentorship group coaching call, the question was asked about Pinned Posts and the most effective way to utilize this new feature. Now if you’re just hearing about Instagram Pinned Posts and don’t know what they are,…

Ever wonder how to secure public speaking engagements as a beginner? Or maybe you know you should speak, but you just can’t get over the fear of speaking. We all have to start somewhere is not real helpful advice, even though it may be true. So today my special guest is someone who’s coached some of the most influential speakers of our time. Mary S…

Let’s discuss these 7 easy tips to up-level your productivity! As an online marketing coach, I get this question a lot – how can I spend time on Instagram AND email while writing my book, producing a podcast, or serving clients? I get it. As an entrepreneur myself, life gets a little overwhelming a lot of time time! So I put together a list of 7 th…

Do you have trouble (with time management) – deciding what to do first with your business? If so, you’re not alone, as you’ll see in my conversation with my pal and podcast coach, Wren Robbins. Wren is an award winning podcaster who has interviewed business owners, International Speakers, and New York Times Best Selling author. She helps business o…

Ah, the perfect Instagram grid. It’s the age old question of Instagram: Is my grid pretty enough? How much time should I devote to that aspect? The rules have changed over time on Instagram, and I’m going to be frank with you today on where you should be spending your time. Today’s show features a clip from a coaching session with my friend Erica G…

Let’s talk about how you can get followers on your email list. Welcome back y’all! I hope your summer is going well. We are wrapping up August and as you well know if you’ve been listening during this month, we have been covering newsletters, hot and heavy, but we wanna circle back to a question that I get asked a lot, and that is how do we get new…