In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, speci ...
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Podcast by Hays Open Studio
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Marcelo Gomes, principal dancer for American Ballet Theater, and violinist Charles Yang talk with Juilliard President Joseph Polisi and Touchpress CEO Sam Aspinall. They demo the Juilliard Open Studios app, which offers unprecedented insight into the artistic process and a chance to witness leading professionals working with the next generation of outstanding performers.
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177. Jackson Alves: From Graphic Designer to Global Calligraphy Artist
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1:23:03In this episode of Open Studio, I sit down with Jackson Alves @letterjack , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He shares his journey from graphic designer to internationally recognized callig…
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176. Why Your Mindset Might Be Holding You Back (And How to Fix It)
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13:09In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business. ✨ Growth Over Perfection – Focus on progress,…
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175. How These 3 Women Made Real Money with Their Creative Passions - Martina Flor
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13:45Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful busine…
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174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More!
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1:21:48In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way. Topics Covered: ✅ Leaving agency jobs to pursue a creative career ✅ The power of commu…
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173. How I Kicked-off my Lettering Career with Two Simple Tactics (And How You Can Too!) - Martina Flor
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16:22💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same. 🔥 In This Episode, You’ll Learn: ✅ The #1 daily habit that helped me build momentum in my creative work ✅ Why finishing wh…
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172. 7 Game-Changing Lessons I Wish I Knew Before Becoming a Lettering Artist - Martina Flor
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15:25Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, and direction, this is for you! 📥 Grab your FREE guide: "Lettering Success …
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171. Podcast with Jimbo Bernaus - How to Turn Your Passion into a Business
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1:17:37How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️ Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business. If you’ve ever wondered how to monet…
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170. How to Build a Lettering Portfolio That Gets You Hired — Even If You’re Just Starting! - Martina Flor
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15:21In This Episode, You’ll Learn: ✔️ Why starting early is key (even before client work!) ✔️ How to create self-initiated projects that showcase your skills ✔️ The three essential elements every strong portfolio must have ✔️ How to curate your best work to attract the right clients ✔️ The importance of a strong bio and professional profile picture ✔️ …
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169. The Pricing Mistake That Cost Me Thousands (And How You Can Avoid It) - Martina Flor
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14:34Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work. 💡 In this episode, you’ll learn: ✔️ The two main pricing models: hourly vs. value-based pricing ✔️ …
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168. How to Make Money with Your Lettering (Without Hustling 24/7) - Martina Flor
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18:49Welcome to a new episode of Martina Flor's Open Studio. Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from lic…
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167. Is the Lettering Market Too Crowded? The Truth No One Tells You! - Martina Flor
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17:48Welcome to another episode of Martina Flor's Open Studio. If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry. Want to learn practical strategies for building a career in l…
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166. From Zero to Lettering Hero: Beginner Tips You Can't Miss!
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17:51Welcome to another inspiring episode of "Martina Flor's Open Studio." Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence. …
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165. How Coaching Changed My Business and Life (Twice!) - Martina Flor
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27:27Welcome to another inspiring episode of "Martina Flor's Open Studio."In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering …
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164. What a Successful Creative Business Looks Like - Martina Flor
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16:42Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…
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163. How To Attract Your Dream Clients - Martina Flor
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13:41Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…
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162. Mindsets You Need to Let Go of to Thrive with Your Creative Skills - Martina Flor
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18:13Welcome to another inspiring episode of "Martina Flor's Open Studio." As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mi…
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161. MAKE IT – Turn Your Creative Skill into a Business & Thrive Doing What You Love
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1:14:39“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!! 🎉 And... 🥁🥁🥁 For the next 72 hours is available *for just 0.99 cents* ! 🤯🤯 Click here to get a copy: https://www.martinaflor.com/makeitThis episode is an edit from my recent Live Event "MAKE IT", presenting my newest book about turn…
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160. Advice I Would Give My Beginner Self #2 - Martina Flor
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23:03Welcome to another inspiring episode of "Martina Flor's Open Studio."In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly.Stay updated on the launch of…
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159. Advice I Would Give My Beginner Self #1 - Martina Flor
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24:03Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-win…
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158. How to Leave Your 9 to 5 and Become a Full Time Commercial Artist - Martina Flor
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20:33Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or creative professional. Martina discusses the necessary mindset shifts, the impor…
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157. 3 Ways Graphic Artists Can Get Gigs (Without Cold Outreach!) - Martina Flor
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21:46Welcome to another episode of the Open Studio Podcast!In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help y…
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156. Why More Lettering Artists and Illustrators are Going Freelance - Martina Flor
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26:03In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers.Exciting news! Martina's upco…
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155. 10 Myths About Making a Living with Your Artwork
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32:01Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. L…
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154. Why This is the Best Time to Make Money with Your Art - Martina Flor
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22:46Welcome to Martina Flor's Open Studio!In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasiz…
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153. The Dos and Don'ts of Building a Portfolio (plus Free Checklist) - Martina Flor
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20:16Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a…
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152. Sketching: The Secret Weapon for Successful Projects - Martina Flor
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20:10Welcome back to Open Studio!In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. Sh…
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151. Crafting Your Unique Style: Tips for Lettering Artists and Illustrators - Martina Flor
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24:39Welcome back to Open Studio!I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator.To access the full show notes for this episode, click here: …
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150. Podcast with Donald Roos. The Don't Method, Time Management and much more
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38:28In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design. Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald …
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149. 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator - Martina Flor
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20:27Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator.To access the full show notes for this episode, click here: ht…
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147. How to Make Money with Lettering Design
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18:08Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the …
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148. How to Cultivate a Success Mindset for Graphic Artists - Martina Flor
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17:40Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist.To access the full show notes for this episode, click here: https://martinaflor.com/po…
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146. Build a career in Lettering: all the deets about my program The Lettering Seminar
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12:55Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Build a career in Lettering: all the deets about my program The Lettering Seminar".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar c…
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145. Secrets to Success in Lettering Design - Martina Flor
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15:14Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design".In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Ima…
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144. Mindset Mastery for Creatives - Martina Flor
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17:18Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives".In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about e…
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143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor
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17:35Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories.In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're pass…
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142. The Role of Talent in Your Success - Martina Flor
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12:10Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i'm bringing: "The Role of Talent in Your Success".This episode provides you with a free…
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141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor
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20:41Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're pa…
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140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor
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11:31Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the second episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode I give you 2 Game-Changing Tactics to Accomplish Your Creative Goals.This episode provi…
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139. Powerful Advice I'd Give My Beginner Self - Martina Flor
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13:45Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist.T…
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138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry.
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42:42In this episode of Open Studio, join me in welcoming Annie Atkins, a visionary graphic designer renowned for her work in the film industry. With credits on iconic films such as Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies, Annie brings us behind the scenes into the captivating world of creating graphic props and se…
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137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor
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16:38Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the final episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is formal education necessary or can I succeed as…
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136. How do I find my unique style in lettering? - Martina Flor
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14:13Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the ninth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I find my unique style in lettering, and i…
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135. Podcast with Milenist from Calligraphy Masters - Martina Flor
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1:22:59In this week's episode of Open Studio, we have the honor of hosting Milen, an innovative calligrapher and the visionary founder of Calligraphy Masters.Milenist, the creative force behind @CalligraphyMasters offers invaluable insights into the world of calligraphy, from its origins to its growth. Explore the secrets behind Milenist's artistic proces…
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134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio
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12:37Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the eighth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is the market oversaturated with lettering artis…
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133. How do I set pricing for my lettering services? - Martina Flor Open Studio
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12:09Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the seventh episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I set pricing for my lettering services …
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132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.
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1:02:42In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative …
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131. What is the importance of branding and marketing for a lettering artist? - Martina Flor
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16:55Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing …
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130. How can I Build a Strong Portfolio & When to Start - Martina Flor
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11:54Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fifth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I build a strong portfolio?"This episode …
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129. How can I create income with my lettering work? - Martina Flor's Open Studio
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25:40Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fourth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.Today's question: "How can I create income with my lettering work?"T…
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