Transform your WordPress agency through small, achievable actions that lead to BIG change. The home of simple-to-apply techniques that result in significant change. Learn your way. audio, video, written or in-person.
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51:2 Can automation prevent burnout? - Cat Burchmore
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Overwhelmed, overworked, on the brink of burnout? Agency life is known for its fast pace and demanding clients, and I know from personal experience how burnout can completely de-rail you. As I slowly return recovery, I invited Cat Burchmore onto the podcast to help me learn how I could prevent burnout as a business owner by leaning on automation mo…
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51:1 Journey of a freelancer to agency owner - Brent Weaver
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Struggling to break out of the feast and famine cycle? Do you feel like you're constantly putting out fires and not making the progress you want in your business? Brent is a seasoned agency owner who started his first digital agency at the tender age of 17. In this episode, he shares his journey of navigating the challenges of running an agency, fr…
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50:7 Is time tracking actually holding you back? - Ilia Markov
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Time tracking is often seen as a necessary evil - something that takes time away from doing client work or feels like micromanaging employees. In this episode I interview Ilia from Toggl to discover why those assumptions are wrong. We discuss real-world examples of how time tracking provides valuable data to help agencies work more efficiently, pro…
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50:6 Hard-won lessons from an agency leader - Jon Tsourakis
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Running an agency is tough, but invaluable lessons can be learned from those who've spent years growing in the trenches. In this episode, I sat down with Jon Tsourakis, a veteran agency owner of over 15 years, who doesn't look a day over 30. (Had to say that in case he reads this.) As the founder of Oyova, Jon has led his digital marketing agency f…
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50:5 Stop getting buried by search engines - Jason Barnard
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Do you feel like your website or brand is lost in the endless sea of search engine results? Does it seem like no matter what you do, you just can't break onto page one or get those coveted top rankings? Well, today's guest, Jason Barnard is here to help you finally stop getting buried by search engines. Known as the "Brand SERP Guy," Jason is an in…
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50:4 Your ideal clients' obvious choice? - Helen Knight
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Are you struggling to attract high-paying clients who see the immense value in what you offer? Do you find yourself exhaustively pitching potential clients who just don't get what makes you different? In this eye-opening episode, Helen Knight joins us to share her proven framework for positioning yourself as the obvious choice for your ideal client…
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50:3 The low cash growth hack - Zara and Aaron - Choppity
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Struggling to build your business? Cash strapped and wish you had investment? What if I told you, you already have everything you need to build an exciting and growing business? Meet Zara and Aaron, the founders of Choppity. They are building their business in public, keeping costs razor thin and laser focusing on their niche. The results are diffi…
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50:2 Most free courses get ignored. But these don't! - Shiven Dhania
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The vast sea of online courses makes it challenging for any one course to stand out. But what if there's a method that not only grabs attention but also ensures course completion, builds trust, and positions you as an expert they can't wait to buy from? In this episode, we unravel the secret sauce behind course delivery that people are ignoring. Di…
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50:1 The website manual that makes clients stick - Kyle Van Deusen
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Do you ever feel like your web agency is stuck in a cycle of one-and-done projects? You deliver an exceptional website, only to watch the client fade away, turning what could have been a fruitful, ongoing collaboration into a fleeting transaction. But what if there was a way to turn that one-time project into a long-term partnership? In this episod…
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49:8 - Make a living designing logos - Ian Paget
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Struggling to make logo design pay? In this episode, we meet Ian Paget, the man behind Logo Geek, who turned his passion for logo design into profit. I ask: What does it take to go all in on logos? What can we learn from others? How can we improve our skills? How do we keep motivated? Ian delivers! Full show notes: https://trailblazer.fm/make-a-liv…
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49:7 From kitchen table to agency exit - Simon Penson
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Struggling to grow your agency or finding it tough to reel in new clients? Perhaps you feel conscious that your agency isn't yet what you'd hoped it would be? Simon Penson's journey is sure to inspire you. His own agency journey began at his kitchen table, of all places, where he faced and overcame a multitude of challenges, ultimately leading to t…
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49:6 The power of a mindset shift - Daniel Daines-Hutt
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Ever felt like you're on a never-ending hamster wheel of agency life? Trying to build a business that will support the life you want for you and your family, but never quite getting there? You're not alone. Many of us are caught in this relentless cycle, believing that success is just around the corner if we work harder, grow bigger. But what if th…
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49:5 Privacy policies got you down? - Hans Skillrud
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Creating website policies can feel pretty overwhelming. It’s easy to think copying and pasting templates will do, but this shortcut can put both agencies and clients at risk. In this episode, I was really pumped to chat again with Hans from Termageddon. He walks us through his journey of building a tool that does the heavy lifting. He shares valuab…
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49:4 Streamlining WordPress website maintenance - Florain Salman
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Do you get anxious when updating your client's WordPress website, wondering what will break? Do you spend hours running tests in staging, before finally pushing everything live? In this episode, we explore WordPress maintenance and look at a solution designed to help developers and designers catch issues before they cause a real problem. Full show …
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49:3 Bridging gaps, building community - Michelle Frechette
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Meet Michelle Frechette, a trailblazer in the WordPress community who is bridging gaps and building connections in ways you wouldn't imagine. Michelle, the Director of Community Engagement for StellarWP at Liquid Web, takes us on a journey from her first encounter with WordPress to her current role as a community leader. She shares her insights on …
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49:2 Newsletter success: Learn from the best - Shiven Dhania
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Find yourself ignoring newsletters you receive? Think that having your own newsletter is therefore a waste of time? Think again. I was challenged when our guest Shiven shared insights into building your own newsletter and audience that I had never considered. Full show notes: https://trailblazer.fm/newsletter-success/…
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49:1 Zero setup, max efficiency: WordPress Playground - Adam Zielinski
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Fed up installing fresh copies of WordPress to test themes, plugins or code? What if you could spark up a blank WordPress instance directly in your browser in seconds, without even needing a host? Watch the video: Today we dive into the exciting world of WordPress Playground with special guest Adam Zielinski, a WordPress core developer at Automatti…
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48:8 - How we use ChatGPT in our web agency - Lee Matthew Jackson
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Introducing ChatGPT to our entire team has been a game-changer! While some folks worry AI will take their jobs, our team is thriving with enhanced productivity and an improved work-life balance. Discover how we're leveraging AI to supercharge our efficiency in coding, content creation, email management, translations, and beyond! Full show notes: ht…
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48:7 - Fit with small, steady steps - Lee Matthew Jackson
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As an agency owner, it's easy to get caught up in the day-to-day demands of running your business. But what happens when your work starts to take a toll on your health and happiness? For many agency owners, the answer is a frustrating cycle of too much work and not enough time for self-care. But it doesn't have to be this way. Full show notes: http…
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48:6 - How to implement regular stand-up meetings - Lee Matthew Jackson
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Feel like the internal communication at your agency is a little bit of a mess? Perhaps you're missing deadlines, upsetting clients, or duplicating your efforts internally. In this episode, Lee shares how stand-up meetings in his agency help solve these problems. Full show notes: https://trailblazer.fm/implement-stand-up-meetings…
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48:5 - The Mastermind Effect: Agency Transformation - Lee Matthew Jackson
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Imagine a mastermind group that catapults your business to new heights, helps you make bold moves, and pushes you to reach your full potential. Lee shares his own incredible journey of growth and transformation, thanks to the power of these game-changing meetups. Full show notes: https://trailblazer.fm/mastermind-effect-agency-transformation…
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S48E4 - Toxic clients & mental health - Lee Matthew Jackson
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Ever felt swamped, stressed, or on edge due to tough clients? In this honest and unplanned episode, our host Lee gets real about how his mental health has been impacted by tricky client relationships. Tune in to hear his personal story, insights, and advice on dealing with toxic clients and safeguarding your well-being in the digital world. Full sh…
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S48E3 - Optimise support, win client's hearts - Lee Matthew Jackson
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Are you having a tough time providing top-notch support to your clients? In this episode, Lee spills the beans on how his agency, Event Engine, turned their messy support system into one with a perfect 100% client happiness rating. Discover the super simple process they put in place to bring order to their support system, improve communication, and…
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S48E2 - Track communication, convert more leads - Lee Matthew Jackson
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Have you ever been excited to receive a new lead in your inbox, only for the communication to fizzle out over time? As a web agency owner, this can be a frustrating experience. In this episode, Lee shares his agency's solution to this problem. By implementing a simple process using a CRM, they were able to track their communications and convert mor…
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S48E1 - Selling value, not just websites - Lee Matthew Jackson
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Are you tired of trying to sell your web design services to potential clients, only to be met with hesitation and skepticism? It can be difficult to convince someone to invest a large sum of money in your services when they don't really know you yet. But what if there was a better way? Full show notes: https://trailblazer.fm/selling-value-not-just-…
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S47E5 - Defining success for your agency - Candy Phelps
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Are you tired of constantly comparing yourself to others in your industry? Do you struggle with defining success for yourself and staying motivated to achieve your goals? In this episode, Lee and Candy dive into the world of pricing, money, and success in the agency and freelancer space. Full show notes: https://trailblazer.fm/defining-success-for-…
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S47E4 - Employees and benefits - Lee & Candy
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📈 Candy explores hiring and compensating employees. It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skills freelancers and agency owners should flex during these times. In this episode, we discuss hiring, including when to hire, alternatives to full-time h…
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S47E3 - Business planning and projections - Lee & Candy
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📈 Candy shares how to develop a business plan. It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skills freelancers and agency owners should flex during these times. In this episode, we discuss the common struggles of business planning and financial manageme…
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S47E2 - Pricing for web design - Lee & Candy
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📈 Candy shares how to price for web design projects. It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skills freelancers and agency owners should flex during these times. In this episode we break down how to calculate your rates and price for projects. Full…
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S47E1 - Pricing in a weak economy - Lee & Candy
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📈 Candy shares the effects of macroeconomics on freelancers and agencies It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skills freelancers and agency owners should flex during these times. In this episode, we discuss how macroeconomics and personal financ…
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S46E13 - An otherworldly site builder - Lee Matthew Jackson
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🎃 A visual builder that produces fast-loading WordPress websites. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/an-otherworldl…
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S46E12 - Conjuring membership magic - Lee Matthew Jackson
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🎃 Protecting content within WordPress for members only. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/conjuring-membership-mag…
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S46E11 - Adding hocus pocus to a website - Lee Matthew Jackson
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🎃 No-code animations and effects in WordPress. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/adding-hocus-pocus-to-a-website J…
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S46E10 - Attack of the clones - Lee Matthew Jackson
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🎃 Moving a large WordPress website from one host to another. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/attack-of-the-clone…
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S46E9 - Supernatural search engine optimization - Lee Matthew Jackson
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🎃 How to manage SEO in WordPress. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/supernatural-search-engine-optimization Join t…
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S46E8 - Battling a gruesome WordPress database - Lee Matthew Jackson
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🎃 How to clean a slow and bloated WordPress database. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/battling-a-gruesome-wordpr…
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S46E7 - Cobwebs in the WordPress admin - Lee Matthew Jackson
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🎃 Make it easier to access and sort data in the WordPress admin. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/cobwebs-in-the-…
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S46E4 - Don't fear accessibility - Lee Matthew Jackson
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Av Lee Matthew Jackson
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S46E6 - Form data has an afterlife - Lee Matthew Jackson
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🎃 How to do more with form data. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/give-form-data-an-afterlife Join the conversati…
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S46E5 - Website emails resurrected - Lee Matthew Jackson
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🎃 How to ensure emails are delivered from your WordPress site. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/website-emails-re…
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S46E3 - Fighting a comment apocalypse - Lee Matthew Jackson
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🎃 How do you get control of all those SPAM comments in WordPress? In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/fighting-a-com…
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S46E2 - Handling scary data imports - Lee Matthew Jackson
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🎃 How to import complex datasets into WordPress. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency's solution, and share a use case. Full show notes: https://trailblazer.fm/handling-scary-data-imports Joi…
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S46E1 - Dealing with monster websites - Lee Matthew Jackson
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🎃 How do you cope with large volumes of data in WordPress? In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency’s solution, and share a use case. Full show notes: https://trailblazer.fm/dealing-with-monster-…
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Bonus - Should I host client websites? - Austin of 20i
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As an agency owner, it can be tough to decide whether or not to host your client's websites. On the one hand, there are some clear benefits to doing so - you have access to more data and can provide a better overall experience for your clients. However, there are also costs associated with hosting such as maintenance, support, and downtime risks. I…
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S45E5 - Words win business - Stephen church
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As a third-generation business owner, Stephen knows a thing or two about the ups and downs of running a company. So when his family's business came to an end, he didn't waste any time getting back on his feet. In no time at all, he had launched a new venture as a copywriting provider. He developed three core sources of leads: website, networking, a…
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S45E4 - From in-person to online - Candy Phelps
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Having developed an agency focused on providing unique in-person experiences for their customers, Candy had to pivot her agency's unique service during the pandemic. Full show notes: https://trailblazer.fm/from-in-person-to-onlineAv Lee Matthew Jackson
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S45E3 - I know you’re busy but - Barbara Carneiro
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In an awesome office with a growing team, situated a stone’s throw from the beach, Barbara was living the dream life. Right? Barbara shares how she only works 10 hours a week and is more profitable. Full show notes: https://trailblazer.fm/i-know-youre-busy-butAv Lee Matthew Jackson
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S45E02 - Invest now, get paid later - Darren Jamieson
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With raw honesty, Darren shares their journey from doing it all themselves to building a large thriving team. He describes starting with content and developing a range of digital services. And how they automated the most time-intensive task with a lot of initial coding elbow grease. Full show notes: https://trailblazer.fm/invest-now-get-paid-later…
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S45E01 - Getting things "DoneDone" - Michael Sanders
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🎙 Michael shares his agency journey from musician to Co-founder of DoneDone Full show notes: https://trailblazer.fm/getting-things-donedoneAv Lee Matthew Jackson
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S44E03 - Spice up your proposals - Lee & Nicole
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Full show notes : https://trailblazer.fm/spice-up-your-proposalsAv Lee Matthew Jackson
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