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This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams. We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thrivin ...
 
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Who wouldn't love a steady stream of new patients coming directly from your existing wonderful and engaged practice members? While new patients are the lifeblood of your practice, referred new patients are the cream of the crop. How are you generating more referrals? Experience. Results. Professionalism. Kindness. These are all top level attributes…
 
It was the best of times. It was the worst of times. It was the age of wisdom. It was the... You probably get the idea. In "Chiro" world, the preached purpose is to see as many people as possible and create a subluxation free world. That means doing whatever it takes to see more people and "serve" more people. It's a statement that's been screamed …
 
I love Reggie Gold. If you don't know who this person is, and that's becoming more and more possible, you need to expose yourself as much Reggie content as possible. The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model. It's a bust and honestly, terrible. That said, Reggie was a fan…
 
Have you ever caught yourself making this statement? "It's always something!" Typically it comes at a time of stress or overwhelm, a time when you're ready to throw your hands up in the air and give in. The sentiment is, of course, a negative one. An endless loop of challenges, uncertainty and the lack of confidence you can overcome them. "It's alw…
 
I don't know many people who enjoy being rejected. Me included! In my experience, that fear of rejection is even more pronounced in Chiropractors. Unfortunately, that was likely a bad career choice for many as Chiropractic is rejected on the regular. What if there was a way to not only minimize the fear and feelings associated with rejection and co…
 
One way to stack the deck in favour of the highest quality sleep experience is to craft the perfect restoration routine. A routine is a series of actions done repeatedly. Not all routines are helpful, or move you towards a predetermined goal, they’re simply routines due to repetition. You’ll see routines, even rituals, a more intentional form of ro…
 
Does everything matter? As far as my practice goes, I once believed that it did. That was until Mike stepped in to save me from myself once again. That belief was causing burnout, stress and frustration. It was an impossible standard to achieve and keep up. But... I knew something about the concept was true. Turns out it was a simple but profound f…
 
Standard fare among Chiropractic Coaches is the spousal invite. Do you invite the spouse? Do you make it mandatory? What if they decline? What if they agree, but show up alone? In my world four ears are much better than two and having a spouse or someone involved in the prospective patient's health care decision making at the consultation and the r…
 
It's not just your practice. It's everything! If you take stock from every time... You've failed. You feel scared. You think it's "too hard". You assume your market is so different, unique and abnormal "it" just won't work. What is at least ONE commonality among those situations? You've reached a wall. You've hit your capacity. Your capabilities ar…
 
It's been a wild year! I have a simple question... Did you learn anything? Anything that can be used to grow, to develop yourself or your business into a better version of what it was when the world took a tumble? I did. Today's episode of Life By Design For Chiropractors is about the 11 things I learned during a global pandemic. What I Covered Thi…
 
It's a common trend among health care providers to allow December to become the weakest month of the year. Less profitable and more stressful...essentially mailing it in and already looking ahead to "better days" come January. It doesn't have to be that way. Not only does December not have to become your weakest month, there's a chance you could tu…
 
When you understand the nature and intent of this question, you're faced quickly with a reality you're excited about or one that twists a knife deep in your belly. Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business...one is usually far better than the other. On today's episo…
 
Every chiropractor wishes for a constant stream of new people knocking at their door. I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with. No doubt, new patients are the lifeblood of your practice but they don't just "show up". That's the problem! Docs want somethi…
 
One of the biggest fears business owners, entrepreneurs and chiropractors alike have about email marketing is how often to "hit send." It's common to be worried about spamming your people, your leads and your community... it's because you care, right? Or, maybe it's because you're scared of looking bad, annoying a potential prospect or having someo…
 
We've been staunch proponents of building and cultivating a lexicon for years. All great brands have their own language... The tall, grande and venti from Starbucks being an obvious example. There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we'd be remiss not to use them to o…
 
Will you survive or thrive in a crisis? This is an important question for any person, let alone a business person to ask themselves. A Recession A Health Crisis Staff Leaving Personal Crisis A Pandemic! Insert crisis "here". Regardless of the situation, certain principles are at play and will help to dictate your success. Knowing these principles a…
 
There's three categories of people and you can be grouped by "what people WOULD say about you if asked". That's not to suggest we care completely about what others say about us, but for the sake of this example, it's worth exploring. Story One "Bill, he's OK. He's late a lot and leaves early. He misses deadlines and really doesn't seem to care, in …
 
"I've been doing everything possible with social media marketing for years and it's not working for me." "It's different in my market than it is yours." "Not a single new person has come from my social media marketing!" Are these statements you find yourself repeating? If so, you're not alone. Good marketing is similar to the advice you should be g…
 
What happens when a "troll" leaves negative remarks about your business or practice online? You celebrate. WTH? The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand. All great brands have haters...people who are so opposed to what you're standing for, they just can'…
 
We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today's episode. How do you handle an unhappy client? The answer is..."It depends!" As per the usual response, it depends on the context. How we would handle a customer service issue with a long time patient …
 
Could you imagine making chiropractic mandatory!?!? Like car insurance, every single person with a spine would be mandated to receive chiropractic care. It's a chiropractor's dream...or is it? What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly? On today's episode of Lif…
 
RIP Subluxation Based Chiropractic. Your time has come. No longer will the market accept objectively based assessments, logical care plans based on science and clinical experience, and an ongoing relationship with a health care provider who can deliver extraordinary outcomes. Subluxation Based Chiropractor, you're doomed! Could this be true? Is it …
 
You're just about to walk into the room to review results with a new patient and there it is... that pit in your stomach. Does this ever happen to you? Do you feel ill after giving your recommendations? Do you almost wish that new person would cancel just so you don't need to have that scripted conversation? There's a reason you feel like s#!t... a…
 
One of my favourite projects in the Life By Design Training Systems is The Dream Life Project™. While it's much too robust for a podcast, we can get you started down the path to correct thinking and feeling inspired or terrified about where you could be headed. On today's episode of Life By Design For Chiropractors, we share a simple exercise, call…
 
After nearly 20 years in practice, it's much easier to look back and see all those moments you wish you could change... But what is that ONE thing you wish you could have told yourself then and it would have been carried out consistently only to yield incredible cumulative effects? Would it be.... Work harder? Find a mentor? Start as an associate? …
 
It's a recurring theme at Life By Design For Chiropractors... "If I can find you $2 for every $1 invested, you should be searching for more dollars." Marketing principles are tried and true. They may evolve or find new applications but they rarely change. What does change is the medium. Whether it's Instagram, Facebook, Direct Mail, Public Speaking…
 
"Start comparing yourself to others" Just wait... did I mean STOP comparing yourself to others? Nope. Start. Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health. Your entire world is based on discerning o…
 
Do you find yourself frustrated that your practice members and even the local community, aren't acting as if you would act? "Why are they doing XYZ instead of ABC?" Even before the current crisis, were you saying "Why don't they get it?" You see, we want people to do what we would do by telling them what to do. That simply doesn't work on any kind …
 
If you were guaranteed $2 for every $1 you spent, wouldn't you be looking for more cash to invest? Every doc wishes a promise of return on their marketing investment but their hesitation from the lack of guarantee is massively restricting their growth. When it comes to paid traffic or any investment for that matter, there is no promise of success, …
 
The solution to feeling anxious and scared is clarity. During times of chaos and craziness (such as now), nothing is able to settle our mind like a plan, a blueprint, some direction; and the action that follows it. The Practice Survival Checklist was built by asking the question... "What are the primary requirements necessary to slow the bleeding, …
 
Communication is ALWAYS one of the requirements for success in practice, business and life. During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance. You'll find three very unique groups that you'll need to be speaking to with unique narratives for each. On today's episode of Life By Design For Chiropract…
 
These are crazy times. No matter how to slice it, the current landscape for chiropractic and essentially every other business on the planet looks grim. We're weeks into closures, quarantines, social distancing and the economy is in a downward spiral. The worst part, not only is it bad, but we don't have any real idea as to when it's going to get an…
 
We were all ready and fired up to start our foray into email marketing... When to send emails, how often, how to create the content, follow up emails, funnels and much more...then we realized, we might be skipping an important step. What is a list and why do you need one? As it turns out we were putting the cart before the horse and taking a step b…
 
When it comes to your brand and your practice... who is the hero? Is it you, your business or is it the prospect and practice member? Great brands find a way to create a customer focused culture and your chiropractic practice should be no different! On today's episode of Life By Design For Chiropractors I share my experience from the past 6 months …
 
Growth - expansion, more visits, more revenue, more new cases, more patients stockpiling in your practice. These are not the only metrics but they are a key performance indicators that would indicate "growth". Profitability - the bottom line, what's left after your gross revenue minus expenses. While growth and profitability are not mutually exclus…
 
Wouldn't it be a "dream come true" if patients told you what their check-up frequency should be and they actually got it right? There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the…
 
Is there a more confusing area of communication than results? Is there an area that eats away at a doc's self-esteem more than results? Is there a topic that confuses most docs more than results? The concept of results and how they are communicated is responsible for much of the stress, strain and anxiety that plagues a chiropractors mind. On today…
 
Have you had enough? The staff is annoying you and their workload is falling on your plate. Patients just don't "get it" and you're beyond irritated with them. Your partner or spouse doesn't understand your situation and why you're so stressed. The bank won't give you the extra credit to make that practice change you know will make all the differen…
 
Failure isn't inherently bad. We typically associate failure as a set back, something to be avoided at all costs and even an embarrassment. It's our emotional affiliation with failure that can keep us from pushing the boundaries where incredible growth happens. Need not fret... as failure, learning the lessons from failure and taking the next serie…
 
Has there been a period of practice (or maybe it's been your entire practice life) where you've felt like your Chiropractic Assistant's are holding you hostage? I don't mean "putting a gun to your head" or even threatening to leave you... it could just be performing at sub-par levels, ignoring their full responsibilities or adding unwanted drama to…
 
Pricing, practice visits, retention, expenses... are ALL practice levers with significant power to increase or abolish your bottom line. Yet, pulling these levers in your favour depends deeply on ONE character trait. This single character trait you'll find in the vast majority of the "ultra-successful" entrepreneurs, athletes and yes, chiropractors…
 
It's nice to be paid well for providing value, doing what you love... I highly doubt many docs would disagree. However, the thought of grinding out more patient visits or adding more days, especially if you're already feeling the pressure of your ceiling caving in, is haunting. The stress, fatigue and anxiety builds just starting to think about it.…
 
Why don't chiropractors know their numbers? Are they terrified of what they might find out? Too "busy" to figure them out? They're already successful and don't need to know! For one of the above reasons or possibly a reason even more ridiculous, the majority of chiropractors don't know their numbers. I know what you're thinking :) I'm not talking a…
 
We're back with part deux of the Team Extraordinary Chiropractor Report Card. In part one we covered your Team Avatar, The Hiring Process, Onboarding, Team Training and Staff Feedback. These make up 5 of the 10 Requirements for a Successful Team. On today's episode of Life By Design For Chiropractors we reveal 5 more and breakdown the highlights to…
 
At Life By Design For Chiropractors we love talking about your team! In part, it's because we understand just how important they are to a successful business... and #2, because choosing, onboarding and developing a world class team is such an overlooked part for the majority of practices we see. Check out this scenario and let me know if it sounds …
 
When was it set in stone that a successful practice required every doc see 300+ patient visits per week? Who decided you shouldn't have a life outside your business until every man, woman and child was under chiropractic care? Why is it that working less and making more gets such a bad rap from colleagues or even friends and family? Somewhere along…
 
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