Sustainability is a broad topic, and for consumer healthcare company Perrigo it’s key to tap into those aspects of sustainability that matter most to their consumers. A crucial element of sustainability that has come more to the forefront over the past years is mental well-being. In fact, today, Perrigo is working actively on purposeful domains suc…

Do you have a pension plan without knowing how much you’ve already saved? You’re no exception. People are what you could call ‘sleepwalking towards retirement’. This is one of the side-effects of workplace auto-enrollment pension schemes, where people enroll automatically in a workplace pension. So, what does this mean for brands active in this sec…

Few industries have been impacted more by COVID-19 than the healthcare sector. When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new norma…

While for many of us finance is part of the background noise of everyday life, large portions of society are living in precarious financial situations. COVID-19 exacerbated these social disparities and underlined the need for better support for such underserved communities. This is where Auden steps in, a socially responsible financial services com…

When we think about brands, we generally think about whatever it is they sell. Brands are no longer valued for their product or services alone; a key differentiator is the customer experience that comes with what they sell.In this episode, we connect with Frank Goedertier, marketing professor at Vlerick Business School, and with Mauro Oretti, Vice …

In this new episode, we're talking about a question many marketers or brand owners have never asked themselves: “What does my brand sound like?”. This episode zooms-in on sonic branding and role of sound in marketing and features Dirk Soetens, sonic branding expert at Var, the media agency behind the major public broadcaster in Belgium.…

In this episode we connect with brewer Duvel Moortgat to talk about the role of distinctive assets as part of their global marketing strategy.Av Human8

In this episode we explore how companies are using crowd sourcing to bridge the creativity gap. It goes beyond just crowd sourcing as a service, and looks at how business and artists have also used the crowd to cope with the ongoing pandemic.Av Human8