Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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Tim Bennett and John Nash—memorable class clowns in high school, now revolutionary LGBTQ marketing and advertising executives—invite you to share in a friendship that spans 40 plus years. Drawing on their combined corporate and entrepreneurial experience, the conversation ranges from the professional to the personal, and everything in between. Entertaining banter, unique voices, and smart content. We’re all business. Except when we’re not.
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A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups? —————————————————————— 💙 If you haven't yet, don't hesita ...
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Le focus group est une méthode qualitative particulière dans la gamme des procédés de réunion de groupe qui présente plusieurs avantages. Les focus groups vous permettent de recevoir des réponses plus diversifiées, plus nuancées et plus complexes que les sondages qui n’autorisent pas autant d’échange avec les participants. Ils représentent la technique idéale pour obtenir des opinions plus vastes. En dépit de tout, les prouesses d’un focus group sont bâties en grande partie sur les aptitudes ...
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TFG Unbuttoned: Are You a Phillumenist?
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23:42Tackled on this week’s show. ‘Phillumenism,’ the declining perception of the value of a college degree, a political candidate’s creative response to an anti-LGBTQ survey, and the nostalgic return of matchbooks as collectible items. (Phillumeny is the practice of collecting matchbooks.) Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHea…
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S6 Ep13: Just Press The Deflation Button! (with Catherine Rampell)
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52:29Donald Trump got elected in 2024 because voters felt prices were too high. But, as our guest says, that's not really a great thing for a politician to promise. So, as we head into the holiday season of Trump's first year back in office, how are his voters feeling about the state of the economy? New Bulwark economics editor Catherine Rampell joins t…
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The John approved Dash Egg Cooker from last week’s show had several listeners report back that they bought one—plus, two of them know Gilded Age star Claybourne Elder. In Caught My Eye: frozen popcorn becomes a thing, and a $9.2 million Superman comic turns up in an attic. We celebrate Facebook’s Chris Hughes for the Business Birthday, and in Shop …
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TFG Unbuttoned: Dire, Deranged, and Farcical
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25:58Tim and John spotlight a GoFundMe created to support the beloved Oscar’s in Palm Springs. Then, two Texas would-be warlords hatch a delusional plan to “invade” a Haitian island of nearly 90,000 residents—complete with vile fantasies straight out of a bad movie script. And finally, Defense Secretary Pete Hegseth unveils a slate of new military opera…
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S6 Ep12: Epstein Files & Illegal Orders (w/ Will Sommer and Sen. Elissa Slotkin)
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49:31Donald Trump had to make an about-face on the Epstein Files because some Trump voters were getting…mildly annoyed. Will Sommer joins Sarah to hear them out. Then, Sen. Elissa Slotkin joins the show to discuss her PSA with her colleagues to the military and intelligence community, reminding them they can refuse illegal orders. They also discuss the …
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Boiled Eggs, Billion Pennies, Better Speaking
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51:43This week on The Focus Group, John discovers the Dash Egg Cooker thanks to actor Claybourne Elder of HBO’s The Gilded Age, and Tim reassures us that the penny isn’t going anywhere—there are 300 billion of them still in circulation. The Business Birthday honors Sylvan Goldman, inventor of the shopping cart, and in Shop Talk, the guys share simple ta…
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TFG Unbuttoned: The Price of Poor Decisions
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25:26This week Tim and John tackle everything from premature Christmas décor to the politics of holiday gifting and community support. They break down a disturbing act of anti-gay vandalism, call out boneheaded decisions like hurling frozen water balloons at cars, and question the price tag of renaming the Department of Defense to the Department of War.…
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S6 Ep11: The GOP's Life After Trump (with Robert Draper)
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55:11There's always a possibility that Donald Trump will try to run for a third term. But plenty of Republicans don't even want that...for now. We asked some of Trump's base how they're feeling about a third term for him (their answers may surprise you!) and talk about Marjorie Taylor Greene's about-face, and the rise of antisemitism on the right. Rober…
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How To Know to Say No at Work Tim and John explore the theme of people pleasing in the workplace, discussing the importance of setting boundaries and learning to say no. Caught My Eye recommends a December NYC subway ride on the Nostalgia Train and details the frenzy surrounding Starbucks’ limited edition Bearista cups. DeWitt Wallace, co-founder o…
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TFG Unbuttoned: Miss Mexico Says, "Adios"
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23:50Tim and John serve up a full plate: from Thanksgiving chaos and the rising cost of, well, life itself—to Miss Mexico’s Miss Universe drama, an in-flight fiasco on Delta, and Carol Burnett’s heartwarming gift to UCLA. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/4aza5LW Tunein: bit.ly/1SE3NMb YouTube Music: bit.ly/…
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S6 Ep10: Gen Z: They're Zooming Apart (with Rachel Janfaza)
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1:03:35We've heard a lot about how young men have shifted to the right...but this week's election showed young women moving to the left as well. Gen Z expert Rachel Janfaza, founder of The Up and Up, joins Sarah to discuss why young women have shifted to the left, why their male peers have shifted to the right, and why their life priorities are so differe…
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Best Selling Author and Entrepreneur Aurora Winter
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53:40Tim and John get creative with bestselling author Aurora Winter, whose insights on storytelling inspire a lively conversation. Mentalist Oz Perlman also catches their attention as a future guest wish. In Caught My Eye, a dad raids his kid’s savings for vacation cash, and the national penny shortage starts hitting home. The Business Birthday honors …
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TFG Unbuttoned: A Half a Loaf Is Better Than None
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25:10Tim and John go from Halloween tricks to political treats. Reddit’s co-founder makes a bold move, the Democrats need a rebrand, and the latest Kardashian product you didn’t know you needed (or wanted). Smart talk, sharp laughs. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/4aza5LW Tunein: bit.ly/1SE3NMb YouTube Mus…
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S6 Ep9: Virginia: National Politics is Local (with Jeff Schapiro)
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59:11No election in 2025 has been more impacted by the Trump presidency than the elections in Virginia. This state doesn't vote for MAGA candidates anymore, but their nominee for governor, Winsome Earle-Sears, isn't really campaigning like that. So one of Sarah's favorite Democrats, Abigail Spanberger, looks poised for a solid win on Election Day. Meanw…
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The Top Five Countries for Retirement
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43:48It’s a packed show: Halloween memories, Benjamin Franklin’s time-traveling will, the rise and crumble of Howard Johnson’s, and the world’s best places to retire. Plus, meet LoveSac founder Shawn Nelson in our Business Birthday. We’re all business. Except when we’re not. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly…
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TFG Unbuttoned: Mistaking a Doritos Bag For a Firearm?
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22:31Tim and John discuss Halloween preparations, and Marjorie Taylor Greene’s "outraged" remarks about an episode of the children’s show "Strawberry Shortcake." Then the talk turns to retail changes, specifically outdoor outfitter Orvis and their decision to close stores. Lastly, an AI security system mistakes a bag of Doritos for a gun, resulting in a…
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S6 Ep8: New Jersey: The 'No Narc' State (with Jonathan V. Last)
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1:02:07The New Jersey governor's race is a little too close for comfort, after New Jersey had one of the largest swings toward Donald Trump of any state in the country, and the Democratic candidate, Mikie Sherrill is on track for a sub-optimal performance on Election Day against a sometimes-MAGA Republican, Jack Ciattarelli. Sarah doesn't let JVL on The F…
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Oscar Nominated Screenwriter Josh Olson
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53:14Tim and John welcome screenwriter Josh Olson, who discusses his journey in adapting the graphic novel “A History of Violence” into a critically acclaimed film. (Now available from the Criterion Collection at Deep Discount.) Caught My Eye reveals that rocker Rod Stewart is a model train aficionado, and the one and only Hair Museum has closed in Miss…
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TFG Unbuttoned: Take the Long Way Home
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24:19In this episode of TFG Unbuttoned, John and Tim banter about “holding music,” the current political climate, and Halloween. Chocolate costs too much! Also, the US government wants to restrict flights from China that fly over Russia to get here. Russia has restricted US airlines from flying over its airspace to get to China creating longer trips and…
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S6 Ep7: New Yorkers Brace for Mamdani (with Harry Siegel)
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55:42Zohran Mamdani, the young, telegenic, democratic socialist state assemblyman, looks set to be New York City's next mayor. So how are New Yorkers feeling about turning the keys over to him? We asked some of his supporters and detractors. Harry Siegel, senior editor at The City, returns to the show to give his two cents on one of the wilder New York …
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In this episode of The Focus Group, John Nash and Tim Bennett discuss various topics ranging from holiday decorations to TV show recommendations and consumer experiences in hotels. They delve into insights about the LGBTQ+ community based on recent data, celebrate the birthday of infomercial pioneer Kevin Harrington, and explore the innovative reta…
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TFG Unbuttoned: Texas Is Over the Rainbow
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22:04Tim and John reflect on their recent reunion with college friends, exploring themes of nostalgia, personal growth, and the enduring connections formed during formative years. They discuss the impact of political decisions on LGBTQ rights, the emergence of adventurous travel experiences tailored for the LGBTQ community, and the surprising resurgence…
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S6 Ep6: They're 'Opening the Door' (with Andrew Egger)
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48:09For the last few weeks, the Trump administration has escalated its authoritarian impulses, from pressuring ABC to cancel a late night host, to deploying the Texas National Guard to Chicago. You might call it "authoritarian," but the voters are just getting mildly queasy. The Bulwark's Andrew Egger joins the show to talk about the news, the voters, …
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Shop Talk discusses an op-ed from Suzy Welch about Gen Z in the workplace and how only 2% of the cohort surveyed had attributes that were prized by hiring managers. Caught My Eye looks at the world’s tallest suspension bridge in China and a $19,824 parking ticket in Denver. Our Business Birthday celebrates Reed Hastings, the co-founder of Netflix. …
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TFG Unbuttoned: She Works Hard for the Money
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24:12Av Bleav + The Focus Group
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S6 Ep5: I'd Do Anything To Win (But I Won't Do That) (with Dan Pfeiffer)
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58:05We haven't caught up with Democratic voters since the summer. So, who do they see in the Democratic Party who is distinguishing themselves? And, do Democratic voters really want to shut down the government? It turns out some of them are really wrestling with how to wield power. Dan Pfeiffer, co-host of Pod Save America and author of the Substack ne…
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Shop Talk reveals the one thing we can all do to find happiness and live a life of no regrets. Caught My Eye covers a smelly prank in South Carolina and Kodak releases a keychain sized digital camera called the Charmera. Our Business Birthday celebrates Dave Goldberg, the founder of Launch Media and former leader at Survey Monkey. Listen, laugh, an…
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TFG Unbuttoned: Americans Accused of Flag-Jacking by Canadians
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23:44What is flag-jacking? It’s when you wear or show another country’s flag when traveling to pretend you are from somewhere else. Specifically, Canadians are saying that Americans are flag-jacking while traveling overseas and “identifying as Canadians” to avoid anti-American sentiment. Then, people are spending an insane amount of money at McDonald’s—…
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S6 Ep4: The Right's 'Turning Point'? (with Will Sommer)
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46:54Charlie Kirk was one of the most important figures in conservative media for over a decade, especially for Gen Z. We asked a couple of focus groups of young conservatives what Kirk meant to them, how they're grappling with his passing, and who else they think will take up his mantle on the right. Will Sommer, author of The Bulwark's False Flag news…
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Shop Talk looks at 5 science-backed longevity habits that are inspired by Japan’s record number of centenarians. Caught My Eye looks at “lost” ball caps and other items found at Yellowstone near the thermal hot springs and geysers. Also, a faulty debit card program for the Summer Youth Employment Program drains about $17 million from NYC ATMs in 2 …
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TFG Unbuttoned: Some US Cities in a Lurch as Canadians Stay Away
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24:04Canadians are taking their pride and their wallets elsewhere as the current administration continues tariff and bullying talk to our northern neighbor. Various locations have seen Canadian travel off by as much as almost 40% when compared to 2024. But first, Trump gets pushed to ban the Progress Pride Flag by right wing pundit, Brian Glenn— the BF …
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S6 Ep3: 'Secure Borders...At What Cost?' (with Adrian Carrasquillo)
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53:04Donald Trump is bleeding support from Hispanic voters, including from some who voted for him. So, we found some former Trump voters who are souring on him, and asked them why. Adrian Carrasquillo, author of The Bulwark's Huddled Masses newsletter, joins the show to discuss voter sentiments on immigration, the future of the immigration debate (espec…
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When Your Name is Synonymous with Trash
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43:37Shop Talk identifies the 31 states in danger of losing Marriage Equality should the Supreme Court re-litigate Obergefell. Caught My Eye covers 6 things ER doctors wish we would know and Publishers Clearing House proves nothing is forever. Our Business Birthday celebrates George Dempster, the inventor of the dumpster. Reminder: September is Criterio…
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TFG Unbuttoned: Texas County Steps Up to the Plate
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21:31When the State of Texas denied funding for the Gay Softball World Series, the county which includes the city of Houston, contributed almost a half a million dollars to host the event. But first, gay obsessed Tucker Carlson apparently has super gaydar and has concluded that Pete Buttigieg is a “fake gay”. He would like to ask Mayor Pete some specifi…
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S6 Ep2: You Can Ramp It Up or Ramp It Down (with Rachel Kleinfeld)
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42:24The murder of Charlie Kirk was the culmination of Americans' long-brewing fear of political violence. First, political violence expert Rachel Kleinfeld joins Sarah to discuss the ramifications of Kirk's death on the American body politic, and then Sarah discusses voters' fears of political violence that we've heard through the years.…
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Shop Talk shares a story generated by ChatGPT. The writer, Laura Beck, asked AI to identify the biggest money drains for retirees. Caught My Eye reveals some of the “insider” codes that Disney staff used at the theme parks to identify issues such as people dispersing loved one’s ashes. Also, Olympic Diver and gold medalist, Greg Louganis, has sold …
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TFG Unbuttoned: Read, White, and Blew
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23:42Once again gay rumors swirl around anti-LGBTQ South Carolina Senator Lindsey Graham. In a recent deposition under oath, the right-wing social media contributor and close friend to Trump, Laura Loomer said everyone knows Graham is gay. In fact, they openly discuss it among conservative circles Loomer added. Then, pack up and move to an “all whites o…
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S6 Ep1: Swing Voters Say Trump is "Meh" (with Ashley Parker)
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56:12Donald Trump has run into some summer doldrums...from the uncertainty in the economy, to his Big Beautiful Bill, to his refusal to come clean about Jeffrey Epstein. We're wondering how voters are processing the last couple of months. Atlantic staff writer Ashley Parker, who's covered Trump for over a decade, joins Sarah for our season premiere. By …
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