Bästa Boss Babes podcaster (2024)

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43 | 7 Things to Do Before Building Your Website | Marketing 101 23:56

3d ago23:56

23:56

One of my biggest goals at P&P is making sure you're setup for success… Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic. While creating your website for your purpose or business is great… it’s not the place to start. In …

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42 | Momming in the Media | 5 Bits of Advice as a New Mom in Entrepreneurship and Journalism with Kelsey Ogletree, Pitchcraft 34:28

9d ago34:28

34:28

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸 'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work. But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy For …

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41 | 5 Ways to Systemize Your Marketing with Chelsi Jo 32:26

16d ago32:26

32:26

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. Whether “systemizing your life” is a new or seasoned practice for you, the big questio…

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40 | 3 Sustainable Marketing Strategies | Earth Day Special 12:04

23d ago12:04

12:04

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱 As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row… You can expect I choose marketing strategies and…

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39 | Your Guide to Batching Content | 7 AWESOME Content Batching Tips 18:46

1M ago18:46

18:46

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢 Can you relate? Thankfully, I was able to take a few steps back without missing a beat. 🥁 And, you know how I did it? CONTENT BAT…

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38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing 30:48

1M ago30:48

30:48

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖 Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌 Polly's planners landed in the hand…

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37 | "I'm not a writer" | 5 Ways You Can Outsource Writing Editorial Pieces and PR Pitches 13:48

1M ago13:48

13:48

Hi friend! Ever considered outsourcing your PR? 💵 I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing? I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪 But, as a small business owner myself, I am ful…

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36 | 3 Reminders to Help You Do What Matters Most in a Get Things Done World w/ Michelle Myers, She Works His Way 41:33

2M ago41:33

41:33

We're kicking off Holy Week with a very special guest. 🤍 Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children. And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇‍♀️ Culture tells us to care about e…

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35 | "I don't have time" | 5 Systems to Help You Pitch Yourself for Podcasts and Editorial Pieces 15:58

2M ago15:58

15:58

Have you ever said to yourself… “I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?" Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief? I find that the bigg…

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34 | 3 Key Questions to Ask Yourself When Starting Your Own Email List w/ Rachel Lopez 33:46

2M ago33:46

33:46

When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list. Creating a carefully thought through list was no easy task. It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable. But, that didn't happen overnight. So…

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33 | Your Small Business PR Team | 3 Women to Watch | A Nod to International Women's Day 13:14

2M ago13:14

13:14

Happy Women's History Month! This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know. Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence. I admire and respect the women featured on this week's episode. Their busi…

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32 | How to Build a Successful Online Business in Less Than 2 Hours a Week, Without Social Media w/ Stefanie Gass 30:14

3M ago30:14

30:14

Remember when I mentioned I'd be spending a lot less time on social media? Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter 👋 Stefanie is an incredible business and podcast coach, and a friend of a friend. …

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31 | 10 Healthy Alternatives to Social Media | Ash Wednesday & Lent Reflection 15:51

3M ago15:51

15:51

I know I'm not the only one… After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one. 📱 I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see… Or, posting the perfect Instagram reel that ends up not being engaged with anyway. 😞 It do…

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30 | 5 Reasons Digital Marketing & PR are a Match Made in Heaven | Valentine's Day Edition 16:43

3M ago16:43

16:43

Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard. If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we…

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29 | How to Place Your Family Values & Needs Before Work | 7 Tips for High-Performing Women 17:53

3M ago17:53

17:53

Welcome to the latest episode of the Marketing Your Purpose podcast led by your host, Austin. Ideal for business entrepreneurs, marketing leaders, and those juggling work from home and family life, this episode introduces a fresh perspective on how to balance work commitments and family values. Drawing from Austin's personal experiences, this episo…

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28 | What Does It Look Like to Be Socially Conscious & Missional? | One Famous Brand & Entrepreneur Explains 12:39

4M ago12:39

12:39

Welcome to the Marketing Your Purpose podcast! Join Austin, an entrepreneur and marketing & PR pro for an in-depth look into the journey of Sseko Designs, a socially conscious fashion brand. Discover Sseko's humble beginnings under a mango tree and their mission to empower academically gifted female scholars by unlocking educational opportunities. …

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27 | Podcasting for Dummies | P.S. You're Not a Dummy 19:44

4M ago19:44

19:44

How often do you find yourself turning on a podcast, once dinner is finished and the dishes are piled in the sink? Or the kids are tucked into bed and the baskets of laundry are staring at you? Often? Us too. If you haven’t been living under a rock, you probably know that podcasting is here, and it is here to stay. It is predicted that there will b…

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26 | Your 40-Hour Work Week Reboot | 4 ‘New Rules’ to Find Balance This Year 18:21

4M ago18:21

18:21

We recently wrote an article for working moms, and it was featured on a lifestyle publication that empowers mothers to thrive called Motherly. It was picked up by and syndicated on Yahoo! News globally, and it’s titled Working mamas: 4 ways to find more fulfillment in every aspect of your life. Even if you’re not a mom, we believe you’ll enjoy the …

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25 | Why the Bad Rap? 3 Common Issues with Purpose-Driven Marketing and How to Avoid Them 10:27

4M ago10:27

10:27

It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included. Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason. It’s in our human na…

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24 | How to Make a Successful Pivot | 4 Lessons and 3 Suggestions From 2023 17:07

5M ago17:07

17:07

Happy New Year, friends! This time of year is so important to me, particularly as I set the whole following year up. I believe it's CRUCIAL to set intentions for the year ahead while also trusting that all of the moving pieces are working for a greater purpose 🤍 I learned a lot this past year and I’m excited to share some of those lessons with you.…

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23 | Your Annual Plan Reset | 7 Steps to Including All of You in Your Goals 16:23

5M ago16:23

16:23

I am not the only one talking about annual planning, and for good reason. Annual planning and goal setting is crucial to growth. Annual plans help us hit our goals, but also direct our time. How we choose to allocate our time is a gift. If we're not good stewards of it, it ends up directing us. So, annual plans help us avoid this! I'm curious… have…

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22 | 5 Fave Books on Purpose, Biz and Life, Plus 5 I’m Reading in the New Year 28:29

5M ago28:29

28:29

Hi friend, Do you relate to this? Having two kids in the last four years means I've had a lot less time to sit down and read a good book… even though reading is SO important to me. In 2023, I had a goal to read 10 books, but you know how many I read? Maybe 5. So, here I am sharing my five fave books on purpose, life and biz from the last five years…

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21 | How to Contribute to Holiday Gift Guides, Blog Features & Roundups | Follow These 11 Steps 18:28

5M ago18:28

18:28

It's December, and if you haven't seen the slew of holiday gift guides, where have you been hiding?! I’ve seen major success with e-commerce clients who leverage gift guides as a mode of marketing and PR. Gift guides are a great tactic in your PR toolkit because these carefully curated features by blogs, influencers or brands you likely follow and …

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20 | 10 Things to be Grateful for in Life and Business | Giving Tuesday Special 18:06

6M ago18:06

18:06

As a wife and mama of two, it's easy to get stuck in the hustle and bustle the holidays bring, and forget what this season is really about. We sometimes overlook the simple things like having food on the table, a home over our head + clothes on our back. It's good to pause and give thanks for all that we've been given in this life. Today is Giving …

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19 | Thought Leadership 101: 4 Tips to a Powerful Viewpoint 19:13

6M ago19:13

19:13

What comes to mind when you hear ‘thought leadership’? Beyond overused business jargon? Can you think of someone you look up to who has a powerful viewpoint on a particular topic? Have you ever consumed a piece of content by a subject matter expert, and aligned yourself and your actions with theirs because you were compelled or moved by their messa…

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18 | 5 Steps to Building a Marketing & PR Budget 19:06

6M ago19:06

19:06

Tired of thinking about money? Sorry to be the bearer of bad news, but we need to talk about it, friend. In order to be profitable and purposeful, you have to crunch the numbers. You have to be smart with your money. You have to build a budget. I understand that creating a marketing and PR budget may feel impossible. You may feel stuck with questio…

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Taking the Taboo Out of Entrepreneurship: Realm of Adult Sex Education 35:54

6M ago35:54

35:54

We're joined by Mariah Freya, the fearless entrepreneur behind Beducated, the globe's largest online platform for adult pleasure-based sex education. In this no-holds-barred conversation, Mariah lays bare her journey, highlighting the unexpected challenges that come with being a woman in the sexual wellness industry. Buckle up for a ride through a …

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Breaking Ceilings with a Conscience: Redefining Wealth and Impact 37:53

6M ago37:53

37:53

Get ready for an enlightening ride with the brilliant Karin Nemec, co-founder and CEO of Grünfin, as she weaves through her rousing journey from an aspiring finance enthusiast to a pioneering force in sustainable finance. Ever wondered how the air quality in Shanghai could inspire a ground-breaking sustainable investing platform? Karin's time in Sh…

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Challenging Norms: Owning Success, Maintaining Authenticity 34:00

6M ago34:00

34:00

Ever wondered why women tend to downplay their achievements? This episode of Baltic Boss Babes featuring Tuija Seipell, an acclaimed Canadian keynote speaker and business advisor, is a deep dive into this phenomenon. With an impressive career trajectory that includes working with marquee brands like Harley Davidson and Nike, and being the editor of…

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17 | Why Your Business Should Participate in Local Events 17:13

6M ago17:13

17:13

Are you ready to build your community in real life? It's time to get back to your why, as in why you started your business in the first place. Before you were worried about attracting new leads, customers or sales, and particularly online. Maybe like us, you've seen firsthand how in-person community and connection can naturally happen in a room ful…

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Navigating Stereotypes: Rise in the Machinery Industry 32:30

6M ago32:30

32:30

Have you ever thought about what it takes to revolutionize an industry? Meet Annika Amenberg, the phenomenal woman at the helm of Machineric, a digital platform shaking up the heavy machinery trading industry. Step into her world in this episode as we trace her exciting leap from corporate life to entrepreneurship. We'll explore the dynamics of fin…

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16 | 4 Tricks to Media Coverage | Halloween Special 10:53

7M ago10:53

10:53

Start this Halloween with the Marketing Your Purpose podcast 🕸 Get ready for a fun one because today's episode has WAY too many Halloween puns. As a mama of two littles obsessed with all things pumpkins, spiders and candy, how could it not? +++ Gear up because I have ONE big treat for you, my friend, especially if you're ready to step into traditio…

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15 | 4 Considerations for Influencer Marketing | Is it Worth the Investment? 11:30

7M ago11:30

11:30

You've probably heard a lot of buzz about influencer marketing 🐝 Influencer marketing can be a powerful tactic to deploy alongside media relations – but you may be wondering, is it worth the investment for your brand? +++ I’m bringing this topic to you today because I want to debunk the myths behind it and also explain how to get started if you’re …

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14 | 7 Ways to Collect Market Research 19:35

7M ago19:35

19:35

I keep getting asked what I would do about XYZ and I keep going back to the same answer: “Have you asked your target customer that?” +++ If I’m not your target customer, my answer likely isn’t the best one out there for your biz’s specific needs. But, you know whose answer likely is: your ideal customer. +++ The answers are right in front of us if …

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13 | My Spiritual Disciplines: What They Are and How to Apply 4 of Them 19:42

8M ago19:42

19:42

The last few weeks have been go, go, go. With new offers launching and deadlines to hit, it was time to take a personal inventory check. +++ I wrote this episode to hold myself accountable to the transformative spiritual disciplines I cling to, especially in busy, chaotic times. +++ After becoming a mom for the second time, I've found myself in a t…

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12 | How to Get Started with Multi-Channel Marketing: 5 Content Marketing Channels to Tap Into First 28:39

8M ago28:39

28:39

Today, I’m digging into multi-channel marketing, also referred to as integrated marketing. You can perform multi-channel marketing, especially if you're detail oriented and organized. It’s a major undertaking, but, it's extremely effective, if you can crack the code! Up for the challenge? We’re starting with 5 content marketing channels, specifical…

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11 | The Why and How: Behind-the-Scenes of the Purposeful Marketing & PR Playbook 12:49

8M ago12:49

12:49

I am so excited to announce that my first online course for the busy, purpose-driven, female small business owner is now live! +++If you're craving a system that will help you organize and execute all your marketing and PR dreams, the Purposeful Marketing & PR Playbook is for you. +++Together, we will build your playbook and effectively manage your…

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10 | 5 Time Management Hacks for Overwhelmed Small Business Owners 17:32

8M ago17:32

17:32

Today, I’m sharing my top 5 time management hacks that have helped me manage my schedule and ensure I can give my all to my business and family without losing my sanity. +++ From one small business owner to another, regularly checking in on your priorities and giving yourself grace can go a long way toward helping you run an efficient business and …

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09 | 4 Ways to Be More Purposeful In and Outside Your Business 21:31

8M ago21:31

21:31

This week, I’m bringing you 4 ways to be more purposeful in and outside your business. +++ This topic has been heavy on my heart since a conviction in 2021 that made me look more carefully at how I express my words, gifts and time. Don’t worry, I’m still working on it and I have a ways to go. +++ But, I’ve been taking baby steps both personally and…

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08 | 3 Tips to Selecting the Marketing Strategies Right for Your Business 13:30

9M ago13:30

13:30

Have you ever said to yourself, “Wow! There are SO many marketing and PR strategies out there. I’m a little overwhelmed and a bit unclear which ones are right for my business. How do I know which to choose?” +++ If you relate to this statement and this question… good! This episode is for you gals who need a little help selecting the marketing strat…

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07 | How I Juggle Motherhood and Business 15:05

9M ago15:05

15:05

I wrote this episode for all you purpose-driven mom-prenuers out there! +++ If you’re itching for practical tips and tricks for how to juggle motherhood and business, I’m going to share three practices that have worked well for my family and me. "Caveat-ing" that you and I are very different individuals with very different needs! +++ But, I hope th…

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06 | 5 Integrated Marketing & PR Strategies That Work | Plus 2 You Should Pass On 18:09

9M ago18:09

18:09

This episode is for you gals who keep asking yourself, can I do this myself? +++ You for sure can! But, remember, we weren’t created to do life alone, even in our work. +++ You’ll hear me talk a lot about outsourcing in this episode because integrated marketing and communications requires a ton of coordination. But, it also requires other practical…

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05 | Why Purpose-Driven Businesses Have a Leg Up in PR & Marketing 21:41

9M ago21:41

21:41

I'm going to be real with you – running a small business is hard and can be incredibly exhausting – and it's all too easy to lose sight of why you started your business in the first place…. +++ I've seen this happen time and time again. But, what if I told you there was a solution? A way out of this rut? You can start marketing effortlessly if you …

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04 | How to Build a One-Page Marketing Plan in 7 Easy Steps 23:24

10M ago23:24

23:24

Ever wondered why I'm so passionate about building strategic, integrated marketing plans? In this week's episode, I'm pulling back the curtain and sharing the secrets behind our brand new One-Page Marketing Plan, including 7 easy steps for how to fill it out. +++ Join me as I dive deep into the importance of strategic planning in achieving marketin…

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03 | 4 Reasons I Left the Corporate World to Serve Small Businesses 8:29

10M ago8:29

8:29

Small businesses are the backbone of our economies. They matter. You matter. +++ Today, I’m sharing my four reasons for leaving the corporate world to serve small businesses again simply because I want to encourage you if you are a small business owner (I SEE YOU!) as well as inspire those who desire to support small businesses too. Heads up - You …

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02 | 3 Questions to Ask Yourself to Find Your Marketing Focus 9:56

10M ago9:56

9:56

In today’s episode, I’ll be suggesting three questions you should ask yourself when defining your marketing focus, as well as quickly explaining the differences between brand, product and integrated marketing and communications. +++ With a little bit of direction from yourself, I hope you leave this episode feeling more supported in defining your m…

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01 | Intros with Austin: What to Expect on the Marketing Your Purpose Podcast 10:32

11M ago10:32

10:32

In this first podcast episode EVER, I’ll be saying hi, hello, how are you and introducing myself. What’s in it for you? Hopefully, a new friend who cares deeply about seeing you show up well with purpose, wherever you’re called to serve. Where will we begin? With some personal, hopefully relatable storytelling… it includes finding my work’s purpose…

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Breaking the Mold: Navigating the Startup World 35:33

11M ago35:33

35:33

Ever felt the weight of launching your own startup or navigating around the competitive business environment? Join us as we explore these themes and more with Alina Silina, the founder of Busy Monday, and an influential advisor for the Latvian Startup Association. Alina's journey isn't your run-of-the-mill success story. From working with internati…

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Brains, No-Nonsense Wisdom, & Productivity 45:00

12M ago45:00

45:00

Alright, gorgeous, you're in for a treat! Fancy a fun-filled, wisdom-packed adventure into the heart of innovation and change? We've got Liva Pērkone - founder of Helve, our witty guide and boss babe, ready to spill the tea on productivity hacks, the power of 'no', and why being easily distracted isn't necessarily a bad thing. So make yourself comf…

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Unzipped: The Origin Stories 42:40

1y ago42:40

42:40

Get ready to be tickled, enlightened, and have a sprinkling of 'aha' moments. In the debut episode of Baltic Boss Babes, Kadi, and Aija are serving up a double scoop of entrepreneurial realness with a generous sprinkle of smiles on top. They're about to unzip (not like that, get your mind out of the gutter!) their startup journeys, revealing the go…

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