Today we’re talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words,…

Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His bo…

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hid…

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Molly Ruland. Molly is the CEO and founder of Heartcast Media which is a digital content agency focused on creating branded content that drives revenue and creates strategic relationships. She’s an expert in the podcasting space and…

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstr…

Today we’re talking to Jordan Harbinger. Jordan is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His podcast, The Jordan Harbinger Show, was selected as part of Apple’s “Best of 2018.” Jordan is a legend in the podcasting space, averaging 10 million downloads a month. He’s an …

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your p…

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Summary: In this episode we’re talking to Lauren Desouza. Lauren wears a lot of hats, she’s the host of Retain: the customer retention podcast, she’s an alumnus of Canada’s Next 36, and she’s the co-founder and CEO of ACE, a startup that uses AI to help p…

Today we’re talking to Scott Keyser, the Writing Guy. With the right words you can sell anything — a product, service, idea, or even a belief. But understanding how to formulate the right words is a riddle only few people understand. Scott Keyser is one of those few. A lifelong lover of the English language, Scott understands the power of words to …

Today we’re talking to Richard White. Richard is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes. Fathom was a part of Y-Combinator’s W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has in…

Today we’re talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning project…

Today we’re talking to Seth Erickson. Seth is the Chief Mischief Maker for Storify Agency. Storify helps you understand the neuroscience and psychology of storytelling which has led to massive success for small and large companies. Seth also has a bestselling book ‘How to Hack Humans’ which has received 2 awards and shows businesses the secret meth…

Today we’re talking to Swire Ho AKA The Promo guy. Swire runs Garuda Promo and Branding Solutions which specializes in helping businesses market themselves using promotional products. Swire is also the host of the Garuda Promo weekly podcast, The Small Business Show. He talks to various experts that will help small business owners become more effic…

Today we’re talking to Scott Turman. He is the founder and CEO of BrightRay Publishing, an American company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books. The first, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negot…

Today we’re talking to Rocky Buckley. Rocky works with experts, thought leaders, and influencers to shape their personal brand and package and monetize their expertise at a high price point. In this episode we dive deep into Rocky’s journey from being behind the scenes to putting himself out there, building community, monetizing your personal brand…

Today we’re talking to Sam Caron. Sam runs an agency that brings your brand’s strategy, identity, and messaging to life. In this episode we dive deep into personal branding, positioning, brand archetypes, rebrands, Sam’s personal journey into posting on social media and starting a branding agency, and much, much more. This is one of the most techni…

Today we’re talking to Kristi Mitchell. Kristi is a marketing strategist that specializes in helping soloprenuers and small businesses with their digital marketing. In this episode we dive deep into the marketing funnel, how to measure results of your marketing efforts, the jobs to be done model, and much more. If you feel like you have no idea wha…

With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin was free. The resulting backlash cost the company an estimated 20 billion dollars in market cap. The team di…

Today we’re talking to Mohammad Turaani. Mohammad owns and operates a barber studio in Canton, Michigan and is involved in youth programming and teaching. In this episode we dive deep into Mohammad’s journey to become a barber, opening up his own studio, getting clients, running multiple instagram accounts, and much more. Key Lessons: If you’re ope…

Our Producer Momo joins the show to analyze the impact of Adidas dropping Kanye and what lessons we can learn from the incident. Key Lessons: Customers nowadays want the brands they buy from to share their values When Crisis hits, acknowledge the issue and overcorrect Link to YouTube Video: https://youtu.be/WETWgJCIeDs Branding Deep Dive Website: h…

Today we’re talking to Pieter Limburg. Pieter is the founder and CEO of Mobilo, the smart business card. By simply tapping your Mobilo card on a new contact’s phone screen, all of your contact information will appear right on their phone. Pieter has had his fingers on the pulse of technology since the 90's, he’s started multiple companies and has t…

Our producer Momo joins us to dive into the scandal that is shaking up the chess world right now where Magnus Carlsen has accused Hans Niemann of cheating. And most recently Neimann sued Carlsen for $100M. Key Lessons: People will pay a premium for the best - Carlsen is in position to sell his app for upwards of $50 million because he is known as t…

Today we’re talking to Tim Fitzpatrick. Tim is an entrepreneur with a passion or developing and growing businesses. After college he co owned a wholesale distribution company which he helped grow an average of 60% before the company got acquired. In 2012 he started Rialto Marketing. Rialto marketing works with B2B professional service firms to acce…

Today we’re talking to Lisa Staff and Deevo Tindall. Lisa and Deevo are award winning photographers who came together to start Sprout connectors which is a full service creative agency with a focus on social media management and content storytelling. They help small businesses strategically use social media to grow their brand. In this episode we d…

Today we’re talking to Asad Patel. Asad has been involved in running brick and mortar businesses since he was a child. Amongst other things he’s run a clothing store, a cell phone store, and a food truck. In this episode we dive deep into the various businesses that he’s been a part of and the branding lessons he’s learned along the way. Key Lesson…

Today we’re talking to Ali Ahmed and Muhammad Tariq. Ali and Muhammad recently started a farm and meat processing services company called pure natural halal. For years they’ve visited local farms to perform the Udhiya (ritual islamic animal sacrifice), and they found themselves dissatisfied and disheartened at the lack of quality services being pro…

Reagan ‘Frank’ Mackrill is a Brand Identity Designer from Sydney, Australia. His branding consultancy G’day Frank works with clients around the world to develop their brand identity and brand experiences. Specifically working with those in tech, health & wellness, as well as home & living industries. He’s a husband, father of 2 kids, Star Wars fanb…

Today we’re talking to Zain Siddiqi. Zain Siddiqi is the owner of WHEREUBEAN coffee which is a coffee shop in Phoenix, Arizona and he is the president of Traversing tradition which is an online publication dedicated to examine modernity through a Muslim Lens. Zain started out at Whereubean coffee by picking up some shifts as a barista and in 2020 h…

Today we’re talking to Fred Joyal. Fred is an entrepreneur, speaker, business advisor, and #1 Amazon Bestselling author. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, in his 30 years as CEO, generated over $1 billion in revenue. Fred started as an extremely shy person, too timid even to make a phon…

Today we’re talking to Sina Port. Sina is a brand strategist who has worked with Startups, Entrepreneurs, and global Corporations on purpose-driven brand campaigns to create stand-out content and authentic communication with their customers, partners, collaborators, and communities. She is also the host of the award-winning podcast Shared Diversity…

Today we’re talking to Shaahin Cheyene. Shaahin has a story that is straight out of a movie (which is in the works by the way). At 15 he created Herbal Ecstasy, then went on to be a pioneer in the vaping industry and for the past decade he’s been selling products on amazon and teaching others how to create winning products. Shaahin is a master at c…

ALIM Summer Program: https://www.alimprogram.org/summer-program.html Today we’re talking to Ustadh Ubaydullah Evans. Ustadh Ubaydullah is the resident scholar at the American learning institute for muslims and teaches for numerous programs and organizations both in the Chicago area and nationally. In this episode we dive deep into what shapes our p…

Today we're talking to Parthi Loganathan. Parthi is a former google product manager turned serial entrepreneur and currently is the CEO and founder of letterdrop.com In this episode, we dive deep into the rise of product management, the importance of distribution, collecting data for startups, and much more. Key Lessons: Distribution is becoming mo…

Today we’re talking to Safwaan Mir. Safwaan has spent a lot of time thinking through and trying different career paths and he has a lot to share from the journey. He recently went through a career change from data and analytics to product management and went through the whole recruiting and interview process with several big companies. In this epis…

Today we’re talking to Issa Ghaleb. Issa has been an athlete pretty much his whole life. He was a wrestler, he’s trained the bodybuilding route, and for the past few years he’s been an avid CrossFit athlete. He is also an ISSA Certified Personal Trainer. In this episode, we dive deep into the perception of CrossFit, what makes CrossFit different fr…

DP Knudten has worked on some of the biggest brands in the business, including Coca-Cola, McDonald’s, Great Wolf Resorts, and much more. He’s the author of Nonfiction Brand - discover, craft and communicate the completely true completely you brand you already are, and co author of the best selling ROTOMA - the ROI of social media top of mind. He al…

Abdul Mannan and Ahmed Cheema reflect back on key lessons from all podcast episodes in 2021.Av Ahmed Cheema

Chris Blauvelt is the CEO of LaunchGood which is a crowdfunding company based out of Detroit MI. For those that don’t know, crowdfunding is a way for people to fund their ideas through the power of an online crowd, also known as ‘backers’. As an Entrepreneur, Chris saw the power of crowdfunding to help entrepreneurs like himself so he created Launc…

Amanie Mheisen is the creative behind Not Your Basic Batch in Canton, Michigan. If you are looking for awesome pastries, Amanie has everything you're looking for. She has mouth watering custom pastries you can’t get in your local supermarket. In this episode, we dive deep into how Not Your Basic Batch was started, using social media to grow your bu…

Sifu Harun Raja, owner and lead instructor of Raja Martial Arts joins the podcast to discuss branding a martial arts academy. Sifu Raja has been in the business of teaching people martial arts for over 12 years and he has seen ups and downs. In this episode, we dive deep into his story, pivoting during covid when gyms were shut down, attracting and…

Peter George joins the show to discuss effective communication. Peter is a public speaking coach and trainer, he specializes in helping executives, attorneys, entrepreneurs, and professional speakers be calm, confident, and credible® every time they speak in public — whether they’re presenting in meetings, appearing in court, or speaking on stage. …

Mahir Huq joins the show to discuss the branding of board games. Mahir recently got his hands on a new board game called Machinate and in this episode we get into how this new board game is looking to shake things up in a market dominated by conglomerates. We dive deep into the resurgence of board games, building a community, the structure of the b…

Adam Sinkus is the managing director of my roofing SEO, which is a company that works with home services business on building out their digital strategy and enabling them to be found where their customers are looking for them. Adam is also host of the winning tactics podcast where he is dedicated to providing actionable insights to small and midsiz…

Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Re…

Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Re…

J.D. Power ran a survey seeing how much car customers enjoy their cars and Dodge tied with Porsche as the most appealing brand. Yasser joins the show to discuss what is driving this appeal. Article being discussed: https://www.freep.com/story/money/cars/2021/09/15/dodge-porsche-most-appealing-jd-power/8340108002/ Key Takeaways: 1. Stop focusing on …

Atiq Warraich, Web Program Director at the Department of Energy joins the podcast to discuss website content management. Atiq has been in the web space his entire career and has helped small one person businesses all the way to giant organizations develop their web presence. In this episode we dive into some of the best practices he's learned throu…

ALM is the first muslim interest fraternity in America, and our guests on this episode are Shaheer Ali, Hammad Fazlani, and Bilal Ayub who have all been a part of the ALM leadership team at different points in the journey. The story of ALM is unique because most organizations spend a long time trying to get visibility and brand recognition and by t…

Singer Vehicle Design is a company that does resto-mods on 1989-1994 Porsche 911 Coupes or Targas. These resto-mods cost upwards of $400,000 each. Yasser Mushtaq, a big fan of Singer, joins the show to discuss how this company effectively positions themselves as the go to resto-mod company for this very niche market. Key Takeaways: 1. Find your nic…

Intel recently released an ad campaign where the mac from the original I'm a PC and I'm a mac ads is now considering PCs. Mohammad Nadeem joins the show to discuss why Intel is going after Apple and what lessons we can learn from a branding/marketing standpoint from this campaign. Key Takeaways: 1. Know your target audience 2. If you're playing on …