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Marketing Against The Grain

Hubspot Podcast Network

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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Against The Grain

Against The Grain

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We are all about living life differently & thinking outside of the box to answer life’s tough questions. Against the Grain a Christ focused motivational podcast talking about the gospel & what it looks like to follow the narrow path in today’s culture. We talk about current issues, minimalism, Health, Agriculture, Science & a plethora of other topics.
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Acclaimed program of ideas, in-depth analysis, and commentary on a variety of matters — political, economic, social, and cultural — important to progressive and radical thinking and activism. Against the Grain is co-produced and co-hosted by Sasha Lilley and C. S. Soong.
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The audio supplement to "Against The Grain - Linking Publishers, Vendors and Librarians" publication. Against the Grain is your key to the latest news about libraries, publishers, book jobbers, and subscription agents. Our goal is to link publishers, vendors, and librarians by reporting on the issues, literature, and people that impact the world of books and journals.
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History Against the Grain

Josh Weiner & Chris Padgett

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Hosted by two historians, History Against the Grain is about developing an approach to history that challenges the dominant narratives, tears down the tired myths, and upends traditional assumptions. Historyagainstthegrain@gmail.com
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Growth Against the Grain, Christian Moms, Kingdom Entrepreneur, Christian Entrepreneur, Biblical Mindset, Christian Marriage and Family

Michelle Castro, Christian, Biblical Mindset, Kingdom Woman, Christian Marriage, Christian Parenting, Biblical Mindset, Christian Mindset, Bible, Biblical Truth, Christian Living, married sex, christian intimacy

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Hey there friend! I’m BACK!!! Oh man! I’m so incredibly excited to be back with ya’ll! No...I’m not from the south. :) Born and raised in Southern California and it’s never been more apparent to me how important and essential my relationship with Jesus is! He is my life, my breath, and my everything! Sure...I try to help him out way more than I should, but then I remember HE DOESN’T NEED MY HELP! Talk about a blow to the ego! But that’s what He wants...right? He wants us to remember that we ...
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If theres anyone that will stand up for the H, its gonna be me. Telling it like it really is, David Sanchez goes Hard on Hot topics in Houston and the Hottest topics in sports. Get ready to turn up, and get BIG MAD! This pod aint' for the Weary!!!
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Against The Grain Football Podcast

The Dan Patrick Show

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The popular Dan Patrick Show segment has expanded into a weekly Podcast. Andrew Perloff talks contrarian football and smart hot takes with NFL writers, players and coaches. Hosted on Acast. See acast.com/privacy for more information.
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Cutting Against The Grain

Laura Spath and Judy Cho

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Cutting Against the Grain is a podcast from Judy Cho (Nutrition with Judy) and Laura Spath. Both Judy and Laura understand the struggle when it comes to balancing ideal eating and real-life. In this podcast, these two friends share real talk about the world around them, especially topics around meat-based nutrition, diet, wellness, mental health, and community. Weekly, they explore hot topics in the nutrition and wellness space while sharing their own, real experiences so that you feel empow ...
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Against the Grain Parenting

Dr. Michele White

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Welcome to the “Against the Grain Parenting” podcast, where Dr. Michele White discusses parenting from a Christian perspective. She hopes you will respond to the topics via her social media just search Dr. Michele White (that’s Michele with one “L”). Feel free to send her questions as well. Guests will also be a part of the podcast. They will speak on chapters of Dr. White's book, "Against the Grain: Raising Christ-focused Children from A to Z" and other parenting topics. We look forward to ...
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Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominati…
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Degrowthers, Half Earthers, advocates of green growth – what distinguishes the ecological left’s various camps? Does it matter if an approach appears impracticable? Is only a post-capitalist future a sustainable one? And which thinkers are driving the debate, or trying to? Benjamin Kunkel considers a range of strategies advanced by contributors to …
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Anyone else have the gift of overcomplicating or overextending???? Just me?! Ok...well then...keep scrolling. But...if you too have a tendency to self-inflict pain in the form of over complicating, then this little soundbite is for you! The reality is...if we're overcommitted and overextended we can't really show up for Jesus like we should...which…
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“Off To Live My Dreams” It sounds like a slogan splashed across the mug you gift to your colleague on their last day working together right? Even though you wish the very best for them, you know they're probably not going to end up living their dream in their new company and role. I mean does that reality even exist? Well it did for me! In my 30’s …
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In this episode sit down with my friend, my brother, Amos to delve into his powerful mantra, "No Ceilings Just Levels." We rewind the clock and reminisce about how our friendship began, tracing the journey of growth and transformation that has shaped our bond over the years.Amos shares the origins of his mantra and the profound impact it has had on…
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Audio recorded at the 2023 Charleston Conference from the 14th annual "Long Arm of the Law” session. This session was presented by Kyle K. Courtney, Director of Copyright & Information Policy, Harvard University and Michelle Wu, Retired Associate Dean of Library Services, Director of Law Library, and Professor of Law, (retired) and moderated by Ann…
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Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital …
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U.S. higher education is in the grips of a new McCarthyism over criticisms of Israel. Sociologist William Robinson, himself the target of an unsuccessful campaign by the Anti-Defamation League, considers reports that the Israeli state is directly intervening to stoke repression on U.S. campuses and in U.S. society. He also discusses the political e…
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Of what use is utopian thinking? Is hope something we need to cultivate, or rediscover? Jon Greenaway looks at how the German philosopher Ernst Bloch (1885-1977) thought about history, human consciousness, revolution, Marxism, religion, and fascism. Jon Greenaway, A Primer on Utopian Philosophy: An Introduction to the Philosophy of Ernst Bloch ZerO…
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Heeeeeeyyyyyy there friend!!! It's been a lot longer than I ever imagined...definitely a time of Proverbs 16:9 - “The heart of man plans his way, but the LORD determines his steps." I had plans... BUT GOD! Did you catch the changes? From the name - going back to the OG ... to the pod art ... to the MUSIC!! Ooooh!! I'm definitely a little bit rock a…
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Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning mar…
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Radio is a medium with extraordinary propagandistic power — seductively transmitting ideas into the quotidian intimacy of one’s home and life. That power and potential was recognized early on by the state following the First World World. It was also appreciated by opponents of war, including the anarchist pacifists who founded KPFA Radio and the Pa…
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Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation. Mentions …
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What does bold and militant action in the face of climate calamity look like? What sorts of individual and collective actions should the movement encompass, embrace, or at least tolerate? Chuck Collins explores these questions in a provocative novel packed with information about real-life activists and iconic campaigns. (Encore presentation.) Chuck…
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How did a Scottish moral philosopher of the Enlightenment become an apostle of the libertarian right in this country? Political theorist Glory Liu traces the uses of the complex ideas Adam Smith in the United States — from the establishment of the U.S. state, through debates about slavery and inequality, to justifying the ostensible retreat of the …
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Ep. 215 What are the hottest and most important Ai apps to use in your marketing today? Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative…
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Urban renewal processes and projects have wreaked havoc on many communities of color. Lindsey Dillon reveals how Black San Franciscans have responded to exclusionary forms of development and, more specifically, how Hunters Point residents worked to establish community control over how their neighborhood was redesigned and rebuilt. (Encore presentat…
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Ep. 214 If you think lead gen is dead, then your business is probably dead. Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets. Me…
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Do you ever wonder what people mean when they say retreats hit different? How? Aren’t they just an indulgent holiday that’s been organised for people with deep pockets desperate to get away from it all? Not entirely true... sure the bulk of the organising and planning has been done on a retreat allowing you to lounge back and relax... But the diffe…
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Film brings to us — with unparalleled rawness — what feels like the intimate experience of war. But how true is that visceral feeling? And how do the tension and excitement of war on screen ultimately affect our sympathy toward each other and our humanity? David Thomson, one of the greatest film historians of our time, argues that movies — even tho…
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What happened to California’s prisons and jails when the Covid pandemic struck? Why did so many people die behind bars, and why were so many on the outside affected (and afflicted)? Hadar Aviram sheds light on multiple aspects of California’s Covid-19 correctional disaster, including activist efforts to prevent it. Hadar Aviram and Chad Goerzen, Fe…
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Ep. 213 How will last week’s wild events shape the future of Ai video? Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service. Mentions Fiverr…
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The pandemic highlighted the vital importance of care work—whether childcare, nursing home care, medical care or schooling – and the struggles many people face to get sufficient care. Would more public investment solve the crisis? Historian Premilla Nadasen argues that the problem lies with contemporary capitalism itself, as care has become an enor…
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Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the …
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While the Supreme Court considers restricting abortion pills, feminists in the Global South have shown the way forward for safe abortions outside of the law. Sociologist Naomi Braine has documented the efforts of networks and collectives of activists, some formed in the struggles against dictatorship in Latin America, who provide information, pills…
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Get ready for another electrifying podcast crossover that breaks the mold and challenges the status quo! In this special episode, AK, the fearless host of "Against the Grain," sits down with the fabulous Brianna Fisher, the visionary behind the "Made in His Image Podcast,” yet again this time to dive into what it truly means to be created in the im…
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What if Earth were furious with humanity? What if revolutionaries took their cues from an unruly planet? Anne Stewart examines depictions of terrestrial upheaval and grassroots rebellion in Octavia Butler’s Parable of the Sower, Leslie Marmon Silko’s Almanac of the Dead, and other works. Anne Stewart, Angry Planet: Decolonial Fiction and the Americ…
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Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term succe…
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Hostility to unions, lax environmental regulations, and –- perhaps less obviously –- far flung rural communities: all of these helped give birth to our express-delivery, buy-on-credit economy. Environmental historian Bart Elmore considers the importance of the American South to the genesis, reach, and ecological damage of five outsized corporations…
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In today’s episode, Matthew Ismail, a Conference Director and Editor in Chief of the Charleston Briefings, talks with Jay Patel, Head of Sales and Business Development for the Americas, Cactus Communications. Jay says he first learned how to sell in a tough environment by selling printers and copiers door to door. Then, he worked in the publishing …
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Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means. Mentions Sam Altman https://blog.samaltman.com/ Midjou…
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Once upon a time going on a holiday and sipping cocktails poolside was the remedy prescribed to help us escape and reset. But not anymore. It’s no longer enough. People are craving more. No longer simply seeking mojitos and massages, they are seeking CHANGE. While there are various tools and techniques to build self-awareness and take charge of you…
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Are countries like India and South Africa still committed to coal extraction? What plans are afoot to make a just transition to renewable power? Ashley Dawson describes and evaluates struggles against extractivism and for publicly owned and democratically managed renewable energy. Ashley Dawson, Environmentalism from Below: How Global People’s Move…
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The program DARE — in which police officers stepped into the role of teacher to warn 5th and 6th graders away from drugs — is an object of humor today. But historian Max Felker-Kantor argues that we should take DARE seriously. He posits that the program, which at its height brought police into 75% of U.S. school districts, was ultimately about burn…
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